11 October
YouTube Music Replaces Google Play Music on Android
Back in February, we wrote a blog on the battle of YouTube Music vs. Spotify. With the announcement that YouTube Music will now be replacing Google Play Music as the default music player on Android…
19 September
Google Stadia and the Future of Gaming
Google Stadia is about to launch, and it promises a huge shake-up in the world of video games.
What is Google Stadia?
Google Stadia is a new cloud-based venture in the world of gaming. It will be…
30 August
How Does Google Assistant Work?
Voice assistants are becoming increasingly popular - whether we use them on our phones or through home assistants. While not everyone is entirely comfortable with the fact that these AI assistants are listening in, they…
16 August
Okay Google: Are You Skynet?
The ‘bad guy’ most identify from Terminator is a robot with an Austrian accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…
02 May
Data Privacy Scandals: Why We Don't Care as Much as We Should
For the past few months, Huawei have been caught in quite the data privacy scandal, with senior officials around the world accusing them of carrying out cyber-espionage.
In spite of these concerns, The Daily Telegraph reported…
26 April
Google Location Tracking: Is Big Brother Watching You?
As the crackdown on the digital giants continues following the Cambridge Analytica scandal, officials are beginning to question Google’s extensive location tracking and data collection. News reports state that, earlier this week, members of the…
11 April
Google Featured Snippet: How Does it Work?
Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…
15 March
The Marketing Potential of Google Maps AR
Image credit: 9to5 Google
Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…
28 February
The Benefits & Dangers of Fitness Data Analytics
Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…