28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…

26 March

Clash of the Titans: Governments vs. Big Tech

(Featured image credit: Quarts at Work)   The recent conflicts between Google and Facebook and the Australian Government regarding the instalment of the News Media and Digital Platforms Mandatory Bargaining Code have highlighted the increasing tensions between…

02 February

Google vs Australia: What’s the Story and What Happens Next?

Google has threatened to withdraw its search engine services from Australia. This comes after Australia proposed a bill that would see media giants Google and Facebook having to pay Australian media companies and news outlets…

05 November

What to Know About the Google Page Experience Update

In May 2020, Google announced that a Page Experience update would be rolling out at some point in 2021. In this blog, we explore what will change and how this ranking factor is going to…

23 September

Google Passes On Digital Services Tax to Advertisers

The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK. However,…

24 March

Panic Searching: How We're Searching During the Coronavirus Pandemic

Coronavirus, or Covid-19, is unsurprisingly the biggest word on everyone’s lips right now. But how do our concerns about this global crisis translate when we look at how people are searching online? We review some…

17 January

Why Do We Trust Google and Not Facebook?

Out of all the tech giants, Facebook is the bad guy. Amazon is a definite contender because of the allegations about how they treat their workers, but ask people what they think of Mark Zuckerburg…

07 November

How Google is Helping to Tackle Global Deforestation

The Amazon rainforest is really, really big. When I was growing up, we used to go for long walks in a forest called Newborough on the Isle of Anglesey, and it would take all afternoon…