28 March

What Is Digital PR and How Are Brands Using It?

Digital PR is a term that has been thrown around a lot in the marketing and PR industries recently, and an increasing number of people are choosing to incorporate it into their marketing toolkit. In…

20 March

What is Checkout on Instagram and is it a Game Changer?

Instagram have launched a new feature which allows users to make in-app purchases. They have lead with the by-line “buy from brands without leaving Instagram”, capturing the ease and convenience they can now provide shoppers…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…

08 March

International Women’s Day: What’s the Message?

Last week, Nicole Hanselmann, the lead rider in a women’s cycling race, was asked to pause after she caught up with the men in front of her. While it’s true that the race had certain…