18 November

How SEO Spammers Have Taken Over Spotify

In our blog on the future of search, we discussed how search was evolving beyond the search engine as we typically understand it. One concept that we explored was ‘vertical search’ - which is a…

05 November

What to Know About the Google Page Experience Update

In May 2020, Google announced that a Page Experience update would be rolling out at some point in 2021. In this blog, we explore what will change and how this ranking factor is going to…

21 October

The Curious Case of a President, a Nation State and an App

With the eyes of the world turning to the United States for the upcoming presidential election in November, we thought we’d take the time to delve into the story of how and why Donald Trump…

07 October

How Has COVID-19 Changed Digital Marketing?

There has been a lot of talk about how COVID-19 is changing people’s daily habits, so we wanted to look specifically at how that relates to digital marketing. Below, we outline a few ways COVID-19 has…

23 September

Google Passes On Digital Services Tax to Advertisers

The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK. However,…

24 March

Panic Searching: How We're Searching During the Coronavirus Pandemic

Coronavirus, or Covid-19, is unsurprisingly the biggest word on everyone’s lips right now. But how do our concerns about this global crisis translate when we look at how people are searching online? We review some…

12 March

Why Are the Tech Giants Building Smart Cities?

Internet of Things and 5G are both terms that have come into mainstream vocabulary relatively recently, and each of them is directly involved in the building of smart cities. Whilst these terms are fairly new,…

05 March

The Rise of Facial Recognition Technology

Facial recognition technology has become increasingly advanced in recent years, and is now being widely used for unlocking phones, making payments and for security measures. We take a look at some of the potential benefits,…

27 February

How to Create an Effective Social Media Strategy

Social media has exploded so much in recent years that it can be hard to even know where to start with using social media for your business. When utilised well, social media is an incredibly…