11 November

Christmas Shopping Trends & Predictions for 2021

The expectations are high for Christmas this year after Christmas was “cancelled” at the last minute last year due to coronavirus restrictions. The main prediction is that shoppers will be going all out this year,…

29 October

The iOS 14 Update and Its Impact on Advertising

While Apple are now running iOS 15 on their devices, it has carried over a significant update from iOS 14.5 that improved users' privacy (or at least their control over it), which has proven popular…

22 October

Why Did Facebook Shut Down?

Earlier this month, billions of users were affected when Facebook and the platforms it owns, including WhatsApp and Instagram, were hit by an outage. We explain why this occurred and why it could well happen…

27 September

8 Digital Marketing Strategies for Restaurants

There’s no denying that people are thrilled to be eating out again at the moment so it’s important to take advantage of this. However, in a space where there’s a lot of competition, how can…

10 September

What is the UK's New Children's Digital Privacy Code?

New regulations concerning the handling of children’s data online have come into effect in the UK recently, after being proposed in the 2018 Data Protection Act. We explore what the new digital privacy code is…

03 September

How to Use Google Analytics for Marketing

Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…

13 August

The Problem with Social Media and 'Free Speech'

Free speech comes up often when we talk about social media, with some people talking about how it's a great place to express your thoughts or opinions, some believing that the so-called “free speech police”…

29 July

Google Third-Party Cookies Ban: What Does It Mean?

Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…

14 July

Is Facebook's Success Built on Copying Its Competitors?

Within the world of business, it is a common practice to recognise popular innovations and adapt them into your own business model. Competition is healthy in the marketplace, but where does the line between adaptation…