14 July

Is Facebook's Success Built on Copying Its Competitors?

Within the world of business, it is a common practice to recognise popular innovations and adapt them into your own business model. Competition is healthy in the marketplace, but where does the line between adaptation…

28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

14 June

G7 Deal Agreed to Make Tech Giants Pay More Tax

For many years, governments have been challenged by the task of taxing companies that operate across many countries.  Multinational companies are legally able to set up branches in countries with lower corporate tax rates and declare…

21 May

The Importance of Optimising for Search Intent

We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place. What is search intent? Search intent (also known as user…

14 May

Why Did Facebook Block Signal’s Ad Campaign?

In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…

08 April

What is the Future of Music Streaming?

“Streaming isn’t a format: it’s a business model. But streaming is still only one business model, and a business model that in many ways is so constraining, that we really only have one set of…

26 March

Clash of the Titans: Governments vs. Big Tech

(Featured image credit: Quarts at Work)   The recent conflicts between Google and Facebook and the Australian Government regarding the instalment of the News Media and Digital Platforms Mandatory Bargaining Code have highlighted the increasing tensions between…

08 March

International Women's Day 2021: Choose to Challenge

“We need to understand that if we all work on inclusion together, it’s going to be faster, broader, better, and more thorough than anything we can do on our own.” - Former Reddit CEO and Current…