21 May
The Importance of Optimising for Search Intent
We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place.
What is search intent?
Search intent (also known as user…
14 May
Why Did Facebook Block Signal’s Ad Campaign?
In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…
30 April
What are E-A-T and YMYL in SEO?
In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.
In 2018, they updated their Search…
08 April
What is the Future of Music Streaming?
“Streaming isn’t a format: it’s a business model. But streaming is still only one business model, and a business model that in many ways is so constraining, that we really only have one set of…
26 March
Clash of the Titans: Governments vs. Big Tech
(Featured image credit: Quarts at Work)
The recent conflicts between Google and Facebook and the Australian Government regarding the instalment of the News Media and Digital Platforms Mandatory Bargaining Code have highlighted the increasing tensions between…
08 March
International Women's Day 2021: Choose to Challenge
“We need to understand that if we all work on inclusion together, it’s going to be faster, broader, better, and more thorough than anything we can do on our own.”
- Former Reddit CEO and Current…
25 February
Signal vs WhatsApp: Battle of the Messaging Apps
With more than 2 billion users in over 180 countries worldwide, WhatsApp is the most popular communication platform on the planet. However, with data privacy becoming a greater concern, users have been seeking alternative messaging…
12 February
We Went Speed Dating with Virtual Assistants: Here's What Happened
Dating and technology have become closely linked over the past decade, particularly with the rising success of dating apps. Indeed, the founder of Bumble, Whitney Wolfe Herd, recently became a self-made billionaire after the app’s…
02 February
Google vs Australia: What’s the Story and What Happens Next?
Google has threatened to withdraw its search engine services from Australia. This comes after Australia proposed a bill that would see media giants Google and Facebook having to pay Australian media companies and news outlets…