26 August

Could a TikTok Music App Challenge Spotify?

TikTok's parent company, ByteDance, filed for a trademark application earlier this year for ‘TikTok Music’. It lists a variety of goods and services that include allowing users to purchase, play, share, and download music, songs,…

16 August

What Is Schema Markup and Why Is It Important?

Web developers and digital marketers throw around all sorts of terms when discussing your website, and one you might have come across is ‘schema markup’ or ‘structured data markup’. In this blog, we take a…

27 July

What is BeReal and Does it Have a Future?

Another year and another new social media craze to fight for our attention. BeReal is an app created by a French social media startup that is currently topping app stores worldwide. It has now been downloaded…

14 July

A Guide to the Different SERP Features

Google has evolved from the days of just displaying a list of web pages when you type in a search term. With more search engine results page (SERP) features than ever, they are aiming to…

30 June

What is WeAre8?: Get Paid to Watch Ads

Many people resent having to view ads to access content on social media platforms. Although this is how the model works to give you free access, the tech giants behind the advertising platforms make a…

17 June

Google Analytics 4 (GA4): Frequently Asked Questions

Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…

18 May

WT.Social: A New Model for Social Media?

You may not have heard of it, but there is an alternative social media network out there called WikiTribune Social (WT.Social). It labels itself as a “non-toxic social network” that doesn’t allow the spread of…

13 April

New Google 'Multisearch' Feature Combines Images and Text

You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…

30 March

What Is Semantic SEO?

Semantic SEO is the practice of optimising for search engines based on user intent and context, rather than just an individual keyword. The aim is to provide an answer to the user, not just incorporate…