30 June

What is WeAre8?: Get Paid to Watch Ads

Many people resent having to view ads to access content on social media platforms. Although this is how the model works to give you free access, the tech giants behind the advertising platforms make a…

17 June

Google Analytics 4 (GA4): Frequently Asked Questions

Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…

18 May

WT.Social: A New Model for Social Media?

You may not have heard of it, but there is an alternative social media network out there called WikiTribune Social (WT.Social). It labels itself as a “non-toxic social network” that doesn’t allow the spread of…

13 April

New Google 'Multisearch' Feature Combines Images and Text

You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…

30 March

What Is Semantic SEO?

Semantic SEO is the practice of optimising for search engines based on user intent and context, rather than just an individual keyword. The aim is to provide an answer to the user, not just incorporate…

17 March

What Does the Metaverse Actually Mean?

'Metaverse’ has become a buzzword recently, even more so since Facebook’s parent company changed their name to Meta in reference to it. But what does the metaverse actually mean and how will it affect the…

24 February

5 Ways Responsive Web Design Affects SEO

There are a number of factors that affect how well your website is optimised for both users and search engines. Web design is closely linked to SEO, so we take a look at some of…

14 February

Big Tech and the Future of the News in the UK

In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…

28 January

Instagram Tests Bringing Back the Chronological Feed

Instagram is planning to bring back the chronological newsfeed this year, as well as keeping the current algorithm-based feed and adding a more streamlined favourites feed. We explore the changes and why we think they…