10 September
What is the UK's New Children's Digital Privacy Code?
New regulations concerning the handling of children’s data online have come into effect in the UK recently, after being proposed in the 2018 Data Protection Act. We explore what the new digital privacy code is…
03 September
How to Use Google Analytics for Marketing
Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…
13 August
The Problem with Social Media and 'Free Speech'
Free speech comes up often when we talk about social media, with some people talking about how it's a great place to express your thoughts or opinions, some believing that the so-called “free speech police”…
29 July
Google Third-Party Cookies Ban: What Does It Mean?
Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…
14 July
Is Facebook's Success Built on Copying Its Competitors?
Within the world of business, it is a common practice to recognise popular innovations and adapt them into your own business model. Competition is healthy in the marketplace, but where does the line between adaptation…
28 June
How to Optimise Your Google My Business Profile
Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised.
What…
14 June
G7 Deal Agreed to Make Tech Giants Pay More Tax
For many years, governments have been challenged by the task of taxing companies that operate across many countries.
Multinational companies are legally able to set up branches in countries with lower corporate tax rates and declare…
21 May
The Importance of Optimising for Search Intent
We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place.
What is search intent?
Search intent (also known as user…
14 May
Why Did Facebook Block Signal’s Ad Campaign?
In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…