15 March
The Marketing Potential of Google Maps AR
Image credit: 9to5 Google
Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…
08 March
International Women’s Day: What’s the Message?
Last week, the lead rider in a women’s cycling race, Nicole Hanselmann was asked to pause after she caught up with the men in front. While it’s true that the race had certain procedures to…
28 February
The Benefits & Dangers of Fitness Data Analytics
Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…
22 February
YouTube Music vs. Spotify: Can Google Compete?
YouTube’s music streaming platform was officially launched in May 2018. It followed in the footsteps of Spotify by offering both free and paid subscriptions, as well as generating song suggestions based on user data. While…
15 February
Our Tips for Successful Facebook Advertising
This blog post was written by Charlotte Head.
People are spending more time on social media platforms than ever before. This means that they are constantly receiving and processing a high volume of information. Even if…
07 February
Spotlight: Making Moves Talk Workspace
We always enjoy speaking to industry experts to find out all about what’s going on in their sector. In this interview, we caught up with Tobi and Fran over at Making Moves to ask about…
30 January
Digital Marketing Trends for 2019
This blog post was written by Lauryn Mathews.
At the start of the year, many businesses will choose to make changes and adapt their marketing strategies as they predict what will happen to the digital landscape…
28 January
'Move Over, Monzo': A Brief History of Aggressive Marketing
If you’ve been in and around London recently, you may have noticed a series of adverts by Viola Black titled “Move Over, Monzo”. The fact that brands can use other company names to boost their…
18 January
What Can 'Black Mirror: Bandersnatch' Tell Us About the Media Landscape?
It’s not even been a month since the release of Black Mirror’s Bandersnatch, but most people have now watched and re-watched (or replayed?) it in an attempt to try and find the multiple different endings…