15 September

Demystifying Digital: Instagram & the Humble Hashtag 

What started life as a virtually useless button on your keyboard, now, arguably, holds the key (no pun intended) to your discovery, influence and success on social media. Was it an outcast? A little misunderstood? No, no. The humble hashtag, formerly known in…

22 June

How To Encourage Clients to Leave You Online Reviews

This week, we talk about how to get Google reviews for your business and star ratings from clients, and why it's worth doing.    Recently, we wrote an article emphasising the importance of having a strong…

18 May

How To Remove Spam Links To Your Site (And Why You Should Do It)

If the issue of bad backlinks or “spammy links” isn’t currently on your radar then it’s time to take note because they can have a detrimental impact on your website’s rankings. For this reason, we…

21 April

How To Find And Resolve Duplicate Content

In this week’s How To Guide, we’ll be talking you through how to find duplicate content on your website and how to resolve the issue. We will be covering: What is duplicate content? Examples of…

13 April

How To Optimise Your Web Pages For Key Search Terms

Before learning how to use keywords, it’s important to select the right search terms to focus on. If you’re still not sure which search terms to optimise your page for, you might want to read…

07 April

How To Create Custom Snapchat Geofilters To Promote Your Business

After a short break, we’re back with another How To, teaching you how easy it is to carry out effective digital marketing yourself. This week, we’ll be showing you how to create custom Snapchat geofilters to…

14 March

How To Set Up An Adwords Call-Only Campaign

What is a call-only campaign? Call-only campaigns look very similar to your average PPC ad. However, they’re designed to encourage your users to call your business, rather than click through to your landing page. Why are they good?…

27 February

How To Find The Right Search Terms For Your Business

Keyword research is one of the most crucial steps when it comes to your online presence because ranking for the right keywords can make or break your website. In order to hit the nail on…

16 February

How To Add Google Analytics To Your WordPress Website

Firstly, there are many ways to add Google Analytics to your Wordpress website. The basic premise is that you are adding a tracking code to the head of every page of the website and that…