21 May

The Importance of Optimising for Search Intent

We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place. What is search intent? Search intent (also known as user…

14 May

Why Did Facebook Block Signal’s Ad Campaign?

In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…