The Click Hub Seminars – An Introduction to Digital MarketingBy Harry
January 12, 2017
As a Google Partner and digital marketing specialists, we want to offer small businesses and startups free advice on their own digital marketing, based on industry trends and research we conduct for our own clients. We find that many companies make some fundamental mistakes with their digital marketing and often some really great opportunities are missed. Depending on the nature of your business and your objective, different forms of digital marketing might be more suitable for you than others. These sessions aim to improve your understanding of this field as a whole. We always provide some clear tactics and strategies that you can take away and apply to your business.
About this seminar
As the title suggests, this digital marketing seminar is an introduction to the topic as a whole. Today, with content-heavy, multi-platform, multi-channel environments it can be very confusing when you’re trying to decide where and how best to promote your business online. With the rapidly-growing digital world pushing more and more consumers online – whether it be fast-moving consumer goods or professional business services – the space is becoming more competitive. This seminar aims to help you understand the different forms of digital marketing available to you and how to evaluate which strategies are suitable for getting your brand in front of your potential clients and consumers.
About the host
Harry is one of our account managers and is head of business development for the London office. Having worked as an undergraduate for The Click Hub during his studies at The University of Exeter, Harry joined the team full-time when he graduated. He initially worked as an account manager at the Exeter office, where he also passed his Google qualifications to become a Google Partner Adwords Specialist. Now, Harry manages accounts from multiple industries and works with all aspects of digital marketing from SEO to email marketing. After running some initial digital marketing seminars for new businesses at the Innovation Centre, we discovered an appetite amongst small businesses and startups to gain a better understanding of digital marketing. Having opened the new office in London, we now want to reproduce these seminars as a way of introducing companies to both The Click Hub and digital marketing.
This seminar will cover:
- How digital marketing fits into your business’ marketing and sales model
- At what stage of the sales funnel different types of digital marketing are most effective
- How to use digital marketing to promote brand awareness and consumer advocacy
- Keys tools for identifying your business’ online market
- Best practices for SEO, PPC and social media marketing
- Examples of effective digital marketing by brands from a variety of industries
Register your interest
If you would like to be kept in the loop about seminars in this series then register your interest by filling in the form below. We will let you know when we confirm details and release tickets. If you want to find out more, you can either Tweet us or email me directly at firstname.lastname@example.org.