14 July

A Guide to the Different SERP Features

Google has evolved from the days of just displaying a list of web pages when you type in a search term. With more search engine results page (SERP) features than ever, they are aiming to…

17 June

Google Analytics 4 (GA4): Frequently Asked Questions

Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…

13 April

New Google 'Multisearch' Feature Combines Images and Text

You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…

30 March

What Is Semantic SEO?

Semantic SEO is the practice of optimising for search engines based on user intent and context, rather than just an individual keyword. The aim is to provide an answer to the user, not just incorporate…

24 February

5 Ways Responsive Web Design Affects SEO

There are a number of factors that affect how well your website is optimised for both users and search engines. Web design is closely linked to SEO, so we take a look at some of…

27 September

8 Digital Marketing Strategies for Restaurants

There’s no denying that people are thrilled to be eating out again at the moment so it’s important to take advantage of this. However, in a space where there’s a lot of competition, how can…

03 September

How to Use Google Analytics for Marketing

Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…

28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

21 May

The Importance of Optimising for Search Intent

We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place. What is search intent? Search intent (also known as user…