10 June

The Balancing Act: User Experience and SEO

Some people make the mistake of putting their SEO objectives before a positive user experience, and even before the content itself. A piece of content with nothing worthwhile to say, no matter how much traffic…

16 May

How to Use Google Trends for SEO

Google Trends is mostly viewed as a fun tool which helps us get a glimpse into what’s going on in the world. Much like the trending function on Twitter, we can use it to find…

11 April

Google Featured Snippet: How Does it Work?

Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…

30 January

Digital Marketing Trends for 2019

This blog post was written by Lauryn Mathews.   At the start of the year, many businesses will choose to make changes and adapt their marketing strategies as they predict what will happen to the digital landscape…

15 May

The SEO questions Exeter Businesses are asking

The challenge of Search Engine Optimisation (SEO) may seem insurmountable, but if you want to stand out in the competitive digital marketplace, it is without a doubt essential. SEO is the process of optimising your…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

19 January

Could Google Lens Drive Mobile Commerce?

Today, we’re looking at one of Google’s latest developments, the Google Lens, and how this advancement in visual search could change the future of mobile commerce. So, what is it? You’ve likely heard about voice…

31 October

What Is Voice Search: A Trick Or Treat?

This blog post was written by one of the newest additions to the Content Team, Isobel Hawker.   OK Google, what is voice search? And is it really a good idea? The recent explosion of virtual personal…

03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…