28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

21 May

The Importance of Optimising for Search Intent

We take a look at what search intent optimisation is and why it is important in getting your website seen and directing users to the right place. What is search intent? Search intent (also known as user…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…

02 February

Google vs Australia: What’s the Story and What Happens Next?

Google has threatened to withdraw its search engine services from Australia. This comes after Australia proposed a bill that would see media giants Google and Facebook having to pay Australian media companies and news outlets…

18 November

How SEO Spammers Have Taken Over Spotify

In our blog on the future of search, we discussed how search was evolving beyond the search engine as we typically understand it. One concept that we explored was ‘vertical search’ - which is a…

05 November

What to Know About the Google Page Experience Update

In May 2020, Google announced that a Page Experience update would be rolling out at some point in 2021. In this blog, we explore what will change and how this ranking factor is going to…

24 March

Panic Searching: How We're Searching During the Coronavirus Pandemic

Coronavirus, or Covid-19, is unsurprisingly the biggest word on everyone’s lips right now. But how do our concerns about this global crisis translate when we look at how people are searching online? We review some…

13 February

How to Implement an SEO-Friendly Site Structure

Some people believe SEO is a quick fix that you can implement easily on top of an existing website. Just sprinkle a few keywords here and there and you’re good to go, right? Not quite. In…

04 October

The Future of Search: Beyond Google?

As search marketers, we have a habit of being too focused on search engines in their traditional form. We use acronyms such as SEO (search engine optimisation) and SEM (search engine marketing) to define our…