14 January

Social Media Trends for 2023

As social media continues to grow and evolve at a rapid pace, it's important for businesses and marketers to stay ahead of the curve and understand the latest trends. Here are some of the social…

11 November

TikTok Pulse: Ad Revenue-Sharing to Rival YouTube?

After being originally announced in May 2022, TikTok Pulse - an ad revenue-sharing feature on the platform - is finally being rolled out. We explore how it works for both creators and brands and whether…

26 August

Could a TikTok Music App Challenge Spotify?

TikTok's parent company, ByteDance, filed for a trademark application earlier this year for ‘TikTok Music’. It lists a variety of goods and services that include allowing users to purchase, play, share, and download music, songs,…

27 July

What is BeReal and Does it Have a Future?

Another year and another new social media craze to fight for our attention. BeReal is an app created by a French social media startup that is currently topping app stores worldwide. It has now been downloaded…

30 June

What is WeAre8?: Get Paid to Watch Ads

Many people resent having to view ads to access content on social media platforms. Although this is how the model works to give you free access, the tech giants behind the advertising platforms make a…

18 May

WT.Social: A New Model for Social Media?

You may not have heard of it, but there is an alternative social media network out there called WikiTribune Social (WT.Social). It labels itself as a “non-toxic social network” that doesn’t allow the spread of…

14 February

Big Tech and the Future of the News in the UK

In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…

28 January

Instagram Tests Bringing Back the Chronological Feed

Instagram is planning to bring back the chronological newsfeed this year, as well as keeping the current algorithm-based feed and adding a more streamlined favourites feed. We explore the changes and why we think they…

21 December

Jack Dorsey Resigns: Has the Tech Personality Bubble Burst?

Jack Dorsey, co-founder and now former CEO of Twitter has stepped down from his position and away from Twitter completely. Many felt he was staying on for too long and damaging the business, but he…