21 October

The Curious Case of a President, a Nation State and an App

With the eyes of the world turning to the United States for the upcoming presidential election in November, we thought we’d take the time to delve into the story of how and why Donald Trump…

27 February

How to Create an Effective Social Media Strategy

Social media has exploded so much in recent years that it can be hard to even know where to start with using social media for your business. When utilised well, social media is an incredibly…

17 January

Why Do We Trust Google and Not Facebook?

Out of all the tech giants, Facebook is the bad guy. Amazon is a definite contender because of the allegations about how they treat their workers, but ask people what they think of Mark Zuckerburg…

14 November

Twitter Bans Political Ads: Will Others Follow?

The relationship between social media and politics has always been a tricky one to navigate. Back in July, we wrote a blog on just this topic, tapping into advertising, fake news and the issue with…

04 November

How to Launch Your Business on Instagram

Instagram is one of the world’s top social platforms for businesses, with over 200 million users visiting at least one business profile a day. If you are just starting out and looking to join the Instagram…

23 October

Facebook Encrypted Messages: Individual Privacy vs. Public Security

The conflict between personal privacy and public safety – and, specifically, where the line between the two should be drawn – has been debated for a long time. As we are now well into the…

09 August

Instagram is Removing Likes: What Does This Mean for Marketing?

Earlier this year, Instagram began removing likes on posts as part of a new trial. Their aim is to reduce the pressure that the platform places on its users and is a response to increasing…

25 July

How to Grow Your E-Commerce Business

Successfully growing your e-commerce business will depend on you using a combination of online marketing strategies including SEO, social media, paid advertising and content marketing. In a crowded online marketplace, it’s important to take a…

18 July

Social Media and Politics: A Dangerous Relationship?

(Image credit: Elio Santos)   Social media is often thought of as both a wonderful and dangerous tool. It allows instant connection, the sharing of experiences and discussion around trending topics. For brands, it has offered the…