23 September

Google Passes On Digital Services Tax to Advertisers

The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK. However,…

25 July

How to Grow Your E-Commerce Business

Successfully growing your e-commerce business will depend on you using a combination of online marketing strategies including SEO, social media, paid advertising and content marketing. In a crowded online marketplace, it’s important to take a…

06 July

Goodbye, AdWords. It’s Time for a Rebrand

AdWords is soon to be no more. And no, Google hasn’t gone out of business overnight. But they are undergoing a rebrand and it’s a pretty major one at that. In doing so, they are…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…

15 August

Mobile Search Ads Are Taking Over

Back in October, Google announced that it was rolling out a new mobile-first index (what does that mean? Read our blog about it here) in response to the majority of searches now being carried out…

30 March

The Smart Way To Use Price Extensions

If you run an Adwords campaign you’re probably aware that you can use sitelinks, call and location extensions to enhance your Google ads. It makes sense that adding extra pieces of information about your business…

14 March

How to Set up a Google Ads Call-Only Campaign

What is a call-only campaign? Call-only campaigns look very similar to your average PPC ad. However, they’re designed to encourage your users to call your business, rather than click through to your landing page.   Why are they good? -…

07 February

How to Make a Great YouTube Ad: A Case Study

We are a very, very impatient bunch. By ‘we’ I mean us internet users. We want our content and we want it now. You’ll have an acute appreciation of this if you’ve ever needed to…