03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…

15 August

Mobile Search Ads Are Taking Over

Back in October, Google announced that it was rolling out a new mobile-first index (what does that mean? Read our blog about it here) in response to the majority of searches now being carried out…

30 March

The Smart Way To Use Price Extensions

If you run an Adwords campaign you’re probably aware that you can use sitelinks, call and location extensions to enhance your Google ads. It makes sense that adding extra pieces of information about your business…

14 March

How To Set Up An Adwords Call-Only Campaign

What is a call-only campaign? Call-only campaigns look very similar to your average PPC ad. However, they’re designed to encourage your users to call your business, rather than click through to your landing page. Why are they good?…

07 February

How to make a great YouTube ad: A case study

We are a very, very impatient bunch. By ‘we’ I mean us internet users. We want our content and we want it now. You’ll have an acute appreciation of this if you’ve ever needed to…

08 November

Admiral’s new algorithm: where do we draw the line?

Last week, Facebook blocked a car insurance plan proposed by Admiral, which hoped to view young drivers' profiles in order to help set car insurance premiums. The company wanted to use computer analysis of likes and…

07 July

Should you consider using Adwords' new Google Maps Ads?

What are Google Maps Ads? If you take a trip down to Google Maps, you might see something new... ads! Well, new-ish. Search Engine Land reported some testing of Google Maps Ads way back in 2013,…

14 October

Free 30 Minute Consultation

If you're looking for ways make the most of the upcoming Christmas period, why not speak directly with an expert? For a limited time only, The Click Hub is offering a number of free, 30-minute phone consultations to…

14 October

Holidays Are Coming: Preparing Your Paid Search Programs For The Festive Season

Time to start planning those Black Friday campaigns!  Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.   It’s the most wonderful time of the year… unless you’re…