11 October

YouTube Music Replaces Google Play Music on Android

Back in February, we wrote a blog on the battle of YouTube Music vs. Spotify. With the announcement that YouTube Music will now be replacing Google Play Music as the default music player on Android…

19 September

Google Stadia and the Future of Gaming

Google Stadia is about to launch, and it promises a huge shake-up in the world of video games.   What is Google Stadia? Google Stadia is a new cloud-based venture in the world of gaming. It will be…

30 August

How Does Google Assistant Work?

Voice assistants are becoming increasingly popular - whether we use them on our phones or through home assistants. While not everyone is entirely comfortable with the fact that these AI assistants are listening in, they…

16 August

Okay Google: Are You Skynet?

The ‘bad guy’ most identify from Terminator is a robot with a Dutch accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…

16 May

How to Use Google Trends for SEO

Google Trends is mostly viewed as a fun tool which helps us get a glimpse into what’s going on in the world. Much like the trending function on Twitter, we can use it to find…

02 May

Data Privacy Scandals: Why We Don't Care as Much as We Should

For the past few months, Huawei have been caught in quite the data privacy scandal, with senior officials around the world accusing them of carrying out cyber-espionage. In spite of these concerns, The Daily Telegraph reported…

26 April

Google Location Tracking: Is Big Brother Watching You?

As the crackdown on the digital giants continues following the Cambridge Analytica scandal, officials are beginning to question Google’s extensive location tracking and data collection. News reports state that, earlier this week, members of the…

11 April

Google Featured Snippet: How Does it Work?

Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…