16 August

Okay Google: Are You Skynet?

The ‘bad guy’ most identify from Terminator is a robot with a Dutch accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…

16 May

How to Use Google Trends for SEO

Google Trends is mostly viewed as a fun tool which helps us get a glimpse into what’s going on in the world. Much like the trending function on Twitter, we can use it to find…

02 May

Data Privacy Scandals: Why We Don't Care as Much as We Should

For the past few months, Huawei have been caught in quite the data privacy scandal, with senior officials around the world accusing them of carrying out cyber-espionage. In spite of these concerns, The Daily Telegraph reported…

26 April

Google Location Tracking: Is Big Brother Watching You?

As the crackdown on the digital giants continues following the Cambridge Analytica scandal, officials are beginning to question Google’s extensive location tracking and data collection. News reports state that, earlier this week, members of the…

11 April

Google Featured Snippet: How Does it Work?

Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…

28 February

The Benefits & Dangers of Fitness Data Analytics

Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…

22 February

YouTube Music vs. Spotify: Can Google Compete?

YouTube’s music streaming platform was officially launched in May 2018. It followed in the footsteps of Spotify by offering both free and paid subscriptions, as well as generating song suggestions based on user data. While…

21 September

Do Google Reviews Help with SEO?

Positive Google reviews are important for your business. That’s long been known. But do they have an impact on your SEO? And could obtaining, then including Google reviews on your website actually increase your visibility…