26 April

Google Location Tracking: Is Big Brother Watching You?

As the crackdown on the digital giants continues following the Cambridge Analytica scandal, officials are beginning to question Google’s extensive location tracking and data collection. News reports state that, earlier this week, members of the…

11 April

Google Featured Snippet: How Does it Work?

Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…

28 February

The Benefits & Dangers of Fitness Data Analytics

Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…

22 February

YouTube Music vs. Spotify: Can Google Compete?

YouTube’s music streaming platform was officially launched in May 2018. It followed in the footsteps of Spotify by offering both free and paid subscriptions, as well as generating song suggestions based on user data. While…

21 September

Do Google Reviews Help with SEO?

Positive Google reviews are important for your business. That’s long been known. But do they have an impact on your SEO? And could obtaining, then including Google reviews on your website actually increase your visibility…

06 July

Goodbye, AdWords. It’s Time for a Rebrand

AdWords is soon to be no more. And no, Google hasn’t gone out of business overnight. But they are undergoing a rebrand and it’s a pretty major one at that. In doing so, they are…

28 February

Google sheds more light on Right To Be Forgotten requests

Since May 2014, Europeans have been given the right to request that information about themselves be delisted from search engine results. The European Court of Justice established the “right to be forgotten (RTBF)” as a…

02 February

Could Google’s Speed Update Affect You?

We’ve been banging on about page load speed for some time now; leaving people waiting while your website slowly materialises in front of their eyes won’t do your business any favours - pretty obvious stuff,…