14 July

A Guide to the Different SERP Features

Google has evolved from the days of just displaying a list of web pages when you type in a search term. With more search engine results page (SERP) features than ever, they are aiming to…

17 June

Google Analytics 4 (GA4): Frequently Asked Questions

Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…

13 April

New Google 'Multisearch' Feature Combines Images and Text

You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…

24 February

5 Ways Responsive Web Design Affects SEO

There are a number of factors that affect how well your website is optimised for both users and search engines. Web design is closely linked to SEO, so we take a look at some of…

14 February

Big Tech and the Future of the News in the UK

In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…

03 September

How to Use Google Analytics for Marketing

Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…

29 July

Google Third-Party Cookies Ban: What Does It Mean?

Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…

28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…