03 September

How to Use Google Analytics for Marketing

Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…

29 July

Google Third-Party Cookies Ban: What Does It Mean?

Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…

28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…

26 March

Clash of the Titans: Governments vs. Big Tech

(Featured image credit: Quarts at Work)   The recent conflicts between Google and Facebook and the Australian Government regarding the instalment of the News Media and Digital Platforms Mandatory Bargaining Code have highlighted the increasing tensions between…

02 February

Google vs Australia: What’s the Story and What Happens Next?

Google has threatened to withdraw its search engine services from Australia. This comes after Australia proposed a bill that would see media giants Google and Facebook having to pay Australian media companies and news outlets…

05 November

What to Know About the Google Page Experience Update

In May 2020, Google announced that a Page Experience update would be rolling out at some point in 2021. In this blog, we explore what will change and how this ranking factor is going to…

23 September

Google Passes On Digital Services Tax to Advertisers

The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK. However,…

24 March

Panic Searching: How We're Searching During the Coronavirus Pandemic

Coronavirus, or Covid-19, is unsurprisingly the biggest word on everyone’s lips right now. But how do our concerns about this global crisis translate when we look at how people are searching online? We review some…