13 April

New Google 'Multisearch' Feature Combines Images and Text

You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…

24 February

5 Ways Responsive Web Design Affects SEO

There are a number of factors that affect how well your website is optimised for both users and search engines. Web design is closely linked to SEO, so we take a look at some of…

14 February

Big Tech and the Future of the News in the UK

In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…

03 September

How to Use Google Analytics for Marketing

Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…

29 July

Google Third-Party Cookies Ban: What Does It Mean?

Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…

28 June

How to Optimise Your Google My Business Profile

Having an accurate and up-to-date Google My Business profile is essential to maintaining a professional and well-established online presence. We look at the steps you need to take to ensure your profile is fully optimised. What…

30 April

What are E-A-T and YMYL in SEO?

In recent years, the issue of misinformation spread online has become an increasing concern. As such, search engines like Google have begun to take more definitive stands against unreliable content.  In 2018, they updated their Search…

26 March

Clash of the Titans: Governments vs. Big Tech

(Featured image credit: Quarts at Work)   The recent conflicts between Google and Facebook and the Australian Government regarding the instalment of the News Media and Digital Platforms Mandatory Bargaining Code have highlighted the increasing tensions between…

02 February

Google vs Australia: What’s the Story and What Happens Next?

Google has threatened to withdraw its search engine services from Australia. This comes after Australia proposed a bill that would see media giants Google and Facebook having to pay Australian media companies and news outlets…