29 July

Google Third-Party Cookies Ban: What Does It Mean?

Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…

14 May

Why Did Facebook Block Signal’s Ad Campaign?

In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…

16 December

The Year Christmas Retail Was Different

We’re sure you’re probably tired of hearing about what a ‘strange’ and ‘unprecedented’ year it’s been but we wanted to take the time to acknowledge just how different Christmas shopping has been this year. England was…

23 September

Google Passes On Digital Services Tax to Advertisers

The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK. However,…

20 December

Christmas Adverts 2019: Who Takes the Crown?

As Christmas draws closer, we thought it was time to take part in a little festive cheer! We’ve reviewed this year’s favourite festive adverts to see what different brands are doing and how effective their…

14 November

Twitter Bans Political Ads: Will Others Follow?

The relationship between social media and politics has always been a tricky one to navigate. Back in July, we wrote a blog on just this topic, tapping into advertising, fake news and the issue with…

08 March

International Women’s Day: What’s the Message?

Last week, Nicole Hanselmann, the lead rider in a women’s cycling race, was asked to pause after she caught up with the men in front of her. While it’s true that the race had certain…

15 February

Our Tips for Successful Facebook Advertising

This blog post was written by Charlotte Head.   People are spending more time on social media platforms than ever before. This means that they are constantly receiving and processing a high volume of information. Even if…

20 December

A Year in Review: The Biggest Winners & Losers of 2018

2018 has been a year of change and uncertainty, as political and environmental pressures have been thrust into the spotlight. How have these changes impacted the digital world? And how have marketers adapted to the…