28 June

Google Questions £2 Billion Fine From The European Commission

Google has made headlines once again this week, after being fined a mammoth €2.42bn ($2.7bn or £2.1bn). That’s a record-sized penalty, and is the most recent scandal to fall upon the heap of trouble Google…

08 June

How To Pull Off A Great Instagram Advertising Campaign: A Case Study

We’ve been talking a lot lately about why your business should be advertising on Instagram, so we thought it was about time we gave you a concrete example of a really good Instagram advertising campaign. I’ve…

12 May

What Do The Latest Social Media Statistics Mean For Your Business?

Mark Zuckerberg’s announcement of the impressive latest social media user statistics 2017 revealed that Facebook’s community has now reached 1.9 billion people.   Facebook has received a lot of criticism over the past year; only recently…

07 April

How To Create Custom Snapchat Geofilters To Promote Your Business

After a short break, we’re back with another How To, teaching you how easy it is to carry out effective digital marketing yourself. This week, we’ll be showing you how to create custom Snapchat geofilters to…

30 March

The Smart Way To Use Price Extensions

If you run an Adwords campaign you’re probably aware that you can use sitelinks, call and location extensions to enhance your Google ads. It makes sense that adding extra pieces of information about your business…

17 March

The UK Government Aren't Happy With Google

Google have found themselves in a spot of trouble. According to an article published in The Times, British taxpayer’s money could be funding extremists through Google’s online advertising tools.   Much to their dismay, huge brands…

14 March

How To Set Up An Adwords Call-Only Campaign

What is a call-only campaign? Call-only campaigns look very similar to your average PPC ad. However, they’re designed to encourage your users to call your business, rather than click through to your landing page. Why are they good?…

01 March

Is Google’s new ad format close to breaching ad rules?

Google have announced a change in the way their ads are displayed in results pages. They recently told Search Engine Land that, “after experimenting with a new search ad label with a green outline, we’ve…

25 November

How to win at Black Friday and Cyber Monday

Black Friday has been a rather controversial topic this year, with many people claiming the mass-shopping event is a “complete scam”. For instance CEO of fashion chain Jigsaw, Peter Ruis, stated the discounts that shops…