Our Tips for Successful Facebook Advertising

This blog post was written by Charlotte Head.


People are spending more time on social media platforms than ever before. This means that they are constantly receiving and processing a high volume of information. Even if someone only sees an advert for a few seconds, they’ve still registered it.

Among the giants of social media, one still stands the tallest: Facebook. Two billion people use Facebook every month, so you’re more than likely to find your target audience there. That’s why it’s important to create a Facebook advertising strategy.

There are many different ways to advertise on Facebook. These include video advertising, gif advertising, carousel ads, canvas ads, lead forms, and more. It’s worth checking out the different methods, as costs will vary and some approaches will be more effective for certain businesses.

Facebook is the perfect social media platform to advertise on: it’s accessible, popular and versatile. Facebook advertising also comes with the added benefits of Facebook analytics, Facebook Pixel (tracking conversions) and remarketing methods. Read on to discover our key Facebook advertising tips.


Specify a target audience

It’s all well and good reaching the masses, but it is far more useful and economical to specify a target audience. On average, Facebook charges $0.27 per click. Therefore, if you’re reaching a lot of people who are just blindly clicking through and not converting into customers, you won’t see the results that you want.

You need to decide your target audience in advance and then shape your adverts around it. Have a look at your audience insights – factors such as language, employment, age, and the content they engage with most. This information can be used to create an advert that will entice those who are most likely to spend money on your site. The more focused your target audience is, the more effective your advert will be and the lower your unnecessary costs will be.


Determine your objectives

Facebook caters to your goals, which is one of the many benefits of advertising on its platform. These objectives could include increased traffic, optimum conversion rates, brand awareness and more.

One important facebook advertising tip is not to confuse these objectives. For instance, if Facebook believes you want more traffic, it will display your advert to a much wider audience. This will prove costly and pointless if your aim is actually to increase conversion rates. If your objectives align with your advertising campaign strategy, you should attain a good return on your investment.


Focus on the return on your investment

Don’t always opt for the lowest cost ventures. If a galley format advert is more expensive than a gif ad but it would work better to showcase your products, it may be worth weighing up the two factors. Ask yourself if you want to cut costs as low as possible or gain maximum results.


Plan your auction strategy

Facebook adverts are sold off in auctions, where the bidders are judged on three things: their monetary bid, advert quality and relevance, and estimated action rates. For effective Facebook advertising, it’s worth putting effort into the composition of your adverts and making sure they are relevant to what you are trying to sell. Like Google, Facebook will reduce the costs for more ‘relevant’ adverts.


Create an eye-catching advert

Your advert needs to be attractive, eye-catching and include a call to action. There’s no point simply listing pictures of your products, you have to let the audience know why they need these products. Whether you achieve this with engaging copy or attractive imagery, it has to be a high-quality advert to be rewarded by Google and to have an impact on consumers.


Explore ‘lookalike’ audiences

Another important tip for effective Facebook advertising tip is to make use of Lookalike audiences. The Facebook lookalike audiences tool is incredibly useful because it allows you to target people with similar interests and needs to your existing audience. This could potentially allow you to develop new markets with a whole new pool of customers. These users are also far more likely to be interested in what you are selling.


Utilise Instagram

If you are a company who prides itself on aesthetic value, it might be worth branching out to Instagram. Since Facebook owns Instagram, you can elect to run your adverts there. This can be a great way to reach a younger audience who may not be as engaged with Facebook as older generations.


Be aware of GDPR

A final thing to be aware of is GDPR. I’m sure you’re sick of hearing about it, but it should be taken into account with Facebook advertising. This is particularly important if you are using lead adverts – make sure the data you gather is legal, relevant to your purpose, and gained with the subject’s consent. It’s always best to link to the terms and conditions under which an individual’s data will be used.


Facebook is a successful way to reach your audiences, and it gives you the power to globalise even the smallest of businesses. The most important facebook advertising tips are to use all the tools at your disposal, and ensure you are aware of your current and target audiences. Hopefully, these Facebook advertising tips will be invaluable and you can use this versatile platform to your business’ advantage.


Visit our Social page for more information on how we can help you with Facebook advertising for your business.