27 September
Why Content Marketing is Important for Your Business
Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today!
However, companies may not be aware of the full range of…
01 August
The Benefits of Data-Driven Digital Marketing
Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.
Learn audience behaviours
One…
27 June
Safeguarding Your Business: How to Optimise for Voice Search
As we move into the world of voice search and home assistants, you might feel that your business is being threatened. Where people would once be given pages of options by Google, they can now…
22 May
A Guide to Repurposing Blog Content
Repurposing can help give new life to some of your most successful content by exposing it to a new audience and revitalising the interest of previous users. Repurposing blog content isn’t lazy; if done well,…
04 April
Spotlight: ADPR Talk Digital Trends and PR Disasters
In this instalment of our “Spotlight” series, we spoke to Sophie Foyle from ADPR about digital trends, PR disaster stories and creating an effective communications strategy.
What are your predictions for trends in marketing and PR…
28 March
What Is Digital PR and How Are Brands Using It?
Digital PR is a term that has been thrown around a lot in the marketing and PR industries recently, and an increasing number of people are choosing to incorporate it into their marketing toolkit. In…
15 March
The Marketing Potential of Google Maps AR
Image credit: 9to5 Google
Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…
30 January
Digital Marketing Trends for 2019
This blog post was written by Lauryn Mathews.
At the start of the year, many businesses will choose to make changes and adapt their marketing strategies as they predict what will happen to the digital landscape…
28 January
'Move Over, Monzo': A Brief History of Aggressive Marketing
If you’ve been in and around London recently, you may have noticed a series of adverts by Viola Black titled “Move Over, Monzo”. The fact that brands can use other company names to boost their…