07 October

How Has COVID-19 Changed Digital Marketing?

There has been a lot of talk about how COVID-19 is changing people’s daily habits, so we wanted to look specifically at how that relates to digital marketing. Below, we outline a few ways COVID-19 has…

05 December

6 Key Digital Marketing Trends for 2020

With the new year and a new decade fast approaching, it’s time to start planning your digital marketing strategy for 2020. To keep up with the competition, it’s important to be aware of all the…

27 September

Why Content Marketing is Important for Your Business

Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today! However, companies may not be aware of the full range of…

01 August

The Benefits of Data-Driven Digital Marketing

Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.   Learn audience behaviours One…

27 June

Safeguarding Your Business: How to Optimise for Voice Search

As we move into the world of voice search and home assistants, you might feel that your business is being threatened. Where people would once be given pages of options by Google, they can now…

22 May

A Guide to Repurposing Blog Content

Repurposing can help give new life to some of your most successful content by exposing it to a new audience and revitalising the interest of previous users. Repurposing blog content isn’t lazy; if done well,…

04 April

Spotlight: ADPR Talk Digital Trends and PR Disasters

In this instalment of our “Spotlight” series, we spoke to Sophie Foyle from ADPR about digital trends, PR disaster stories and creating an effective communications strategy.   What are your predictions for trends in marketing and PR…

28 March

What Is Digital PR and How Are Brands Using It?

Digital PR is a term that has been thrown around a lot in the marketing and PR industries recently, and an increasing number of people are choosing to incorporate it into their marketing toolkit. In…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…