04 April

Spotlight: ADPR Talk Digital Trends and PR Disasters

In this instalment of our “Spotlight” series, we spoke to Sophie Foyle from ADPR about digital trends, PR disaster stories and creating an effective communications strategy.   What are your predictions for trends in marketing and PR…

15 March

The Marketing Potential of Google Maps AR

Image credit: 9to5 Google   Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…

30 January

Digital Marketing Trends for 2019

This blog post was written by Lauryn Mathews.   At the start of the year, many businesses will choose to make changes and adapt their marketing strategies as they predict what will happen to the digital landscape…

10 January

5 Digital Marketing Resolutions for 2019

Most of us roll our eyes at the idea of new year resolutions, and it’s true that they don’t always work, but a fresh start can provide just the boost your business needs. Whether the…

20 December

A Year in Review: The Biggest Winners & Losers of 2018

2018 has been a year of change and uncertainty, as political and environmental pressures have been thrust into the spotlight. How have these changes impacted the digital world? And how have marketers adapted to the…

17 November

Preparing Your Site for Black Friday

This post was written by Charlotte Head.   When you think of Black Friday, your mind often jumps to dystopian scenes of destruction and debauchery.  Such as... ‘Target Shoppers Step Over Dying Man’ ‘Scenes of Chaos during chain store’s…

02 November

Why You Need a Digital Marketing Plan

There is a certain appeal to rushing straight into digital marketing - you're eager to start publishing ads and seeing results. But diving in too early can be a serious mistake; you could end up…

05 October

Preparing Your eCommerce Site for the Christmas Rush

It may only be October, but the Christmas period is fast approaching, and for businesses all around the world, now is the time to start preparing for the holiday rush. To make the most of…

14 September

Why Regular Blogging is Important for Your Business

Love it or hate it – blogging is an important part of any brand’s online presence. A while back, we published a blog post detailing five important reasons for having SEO blog writing as a…