16 December

The Year Christmas Retail Was Different

We’re sure you’re probably tired of hearing about what a ‘strange’ and ‘unprecedented’ year it’s been but we wanted to take the time to acknowledge just how different Christmas shopping has been this year. England was…

03 February

ASOS ‘See My Fit’: Augmented Reality Gimmick or the Future of E-Commerce?

Global fashion retailer ASOS have launched a new augmented reality feature called ‘See My Fit’. This feature was created in collaboration with Israeli AR company Zeekit and it allows customers to see a simulated version…