Sophie Barber
17 June
Google Analytics 4 (GA4): Frequently Asked Questions
Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…
18 May
WT.Social: A New Model for Social Media?
You may not have heard of it, but there is an alternative social media network out there called WikiTribune Social (WT.Social). It labels itself as a “non-toxic social network” that doesn’t allow the spread of…
13 April
New Google 'Multisearch' Feature Combines Images and Text
You may already have heard of Google Lens, an AI-powered image search technology that allows you to find more about something by capturing it with your camera. But did you know that Google is introducing…
30 March
What Is Semantic SEO?
Semantic SEO is the practice of optimising for search engines based on user intent and context, rather than just an individual keyword. The aim is to provide an answer to the user, not just incorporate…
24 February
5 Ways Responsive Web Design Affects SEO
There are a number of factors that affect how well your website is optimised for both users and search engines. Web design is closely linked to SEO, so we take a look at some of…
14 February
Big Tech and the Future of the News in the UK
In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…
28 January
Instagram Tests Bringing Back the Chronological Feed
Instagram is planning to bring back the chronological newsfeed this year, as well as keeping the current algorithm-based feed and adding a more streamlined favourites feed. We explore the changes and why we think they…
19 January
What is Web3 and Should We Believe the Hype?
It’s become something of a buzzword in recent months, but was does Web3 actually mean? We explore the vision of Web3 proponents, as well as outlining some of the criticisms it has drawn.
What is Web3?
In…
11 November
Christmas Shopping Trends & Predictions for 2021
The expectations are high for Christmas this year after Christmas was “cancelled” at the last minute last year due to coronavirus restrictions. The main prediction is that shoppers will be going all out this year,…