Rob
24 March
Dynamic Structured Snippets For Google Adwords
Google have announced that there will be a slight change to how some paid ads appear to searchers, in the addition of dynamic structured snippets.
Dynamic structured snippets show a line of additional information about…
24 March
Google Reveals 80% Of HTTPS URLs Are Being Wrongly Displayed as HTTP
Before I begin this blog, I will briefly explain the difference between HTTP and HTTPS for any readers not familiar with the terms…
HTTP stands for Hyper Text Transfer Protocol and is what transfers data between…
24 March
Google Takes A Stand On Mobile Friendly Sites - Will Yours Comply With The New Algorithm?
Google has announced that on April 21st this year, they will be launching their mobile search algorithm, meaning that they will start considering a site’s mobile friendliness in the ranking process. This is not a…
18 February
Re-thinking Your Approach To Content:
There has been a shift in the way we should be thinking about writing content, with a greater focus on content design, rather than just creating copy. Content designers should think creatively and about the…
13 January
Digital Marketing Errors Made By The Winner Of The Apprentice
The most recent series of The Apprentice saw Lord Alan Sugar crown Mark Wright the winner of the show and the £250,000 investment, beating runner-up Bianca Miller’s hosiery business. Mark’s winning business idea was a…
06 January
Changes To Facebook’s News Feed Content Controls - What It Means For Your Business.
In November 2014, Facebook announced that they would be introducing new content rules to reduce the number of overly promotional posts appearing on people’s News Feeds. These controls were recently implemented at the beginning of…
05 January
Shopping And Searching On A Smartphone? Not Quite As Mobile As You’d Think…
Where do we spend the most time using our phones to search and shop online? When we’re out and about, on the go and away from home? Actually no… Extensive research conducted by search engine…
05 January
Black Friday UK Online Sales Increase By 135% Year-On-Year, But The Majority Of SMEs Fail To Profit From Digital Opportunities.
It’s no secret that these days, more and more consumers are using the internet to make purchases, with studies showing that three quarters shop online and 66% are using the web to search for information…
24 November
Don’t Miss Out On Cyber Monday!
Cyber Monday is a massive opportunity for businesses as it is one of the most important days of the year in terms of online retail traffic. It’s a digital alternative to Black Friday; a huge…