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30 August
SEO for Startups - Four: Promote
< Three: Test
Arguably the most important factor in Google’s decision-making process when it comes to ranking a website is trust. The search engine wants to make sure that the websites that it is rewarding with…
30 August
SEO for Startups - Three: Test
< Two: Optimise your content / Four: Promote >
Once you’ve got your would-be customers onto your website, you don’t want to lose them due to poor user experience (UX). One of the biggest causes of drop-off on…
30 August
SEO for Startups - Two: Optimise your content
< One: Know your customer / Three: Test >
This is often the stage that people jump to without having properly planned their SEO strategy. Fortunately, if you followed our first step and produced a content strategy this…
07 July
Should you consider using Adwords' new Google Maps Ads?
What are Google Maps Ads?
If you take a trip down to Google Maps, you might see something new... ads! Well, new-ish. Search Engine Land reported some testing of Google Maps Ads way back in 2013,…
17 May
Google's New Gboard: Everything You Need To Know
What is it?
Google has just launched a free new keyboard app called Gboard for iPhones and iPads. It is a custom keyboard with a range of cool features including Gifs, Emojis, Glide Typing and,…
16 May
Google Rolls Out Latest Mobile-Friendly Algorithm
Back in March 2015 we talked about Google's algorithm change that would start rewarding mobile-friendly websites in the rankings for mobile search. This saw many websites that had held out and not converted their websites to…
10 May
Black is the new Blue
Controversially, Google have very recently tested a difference in the colour of their SERP font which has seen a majority rule in disfavour.
The new Blue to Black format that some users have been experiencing has caused…
04 May
Are you ready for mobile? Connect, Communicate, Convert
It’s time to think differently. With multiple marketing channels, increasingly demanding consumers and technology continuing to advance by the day, it can be more and more challenging to target your market effectively. Everywhere we glance,…
26 April
5 Reasons you should be blogging right now
If blogging isn’t currently a key component of your digital marketing strategy then you are undoubtedly missing a trick. If you don’t believe us, here are 5 reasons why you should be making time for…