Tovey
25 October
Boost your SEO With a Keyword Rich TLD
Top-level domains (TLDs) are nothing new to those concerned about SEO. Historically, TLDs like .com, .gov and .org have ranked better than sub-domains like .co.uk or .gov.uk. In fact, for many people, .com is the be-all and…
18 October
Is RankBrain the stuff of Sci-fi or the chance for a fairy tale ending for search?
If you’re anything like myself then you probably know what I mean by a frazzled-brain. That mid-morning feeling of having so many to-dos but also so needing to be back in bed. You may even…
10 October
The Search Engine That Plants Trees
You might have recently heard of the Ecosia search engine, or “the search engine that plants trees”, an eco-friendly search engine founded in 2009 that donates 80% of its surplus income to tree planting programs…
05 October
Understanding SEO for Google Local: How Google’s Possum update can work in your favour
Following Google’s latest algorithm update, Possum, you may have noticed some large fluctuations in your rankings for local search. The update, which has placed an increased emphasis on the searcher’s location in an attempt to…
11 November
What The John Lewis Christmas Advert Can Teach Us About Effective Video Marketing
Last Friday saw John Lewis’ annual Christmas advert (the release of which has become something of a national event) hit televisions and Social Media news feeds across the country. As expected, the whole of the…
20 October
Top Tips For Optimising Your On-Site Content For User Engagement
The quality of your landing pages is vitally important to any digital marketing campaign. Even small changes to your web page content can increase your online conversions, whilst Google’s search engine algorithm specifically evaluates your…
19 October
Google's New Algorithm Update Protects Users From Harmful Spam
Google is looking out for its users!
Since the 5th of October, Google has been rolling out further algorithmic changes since the update to Panda 4.2. The purpose of these changes is to remove hacked spam…
06 October
Upgrading Your Website's Performance With Video Content
If you’re looking for fresh and effective marketing strategies to increase your business’ ROI, look no further than video content. Well executed video content is an outstandingly engaging method of communicating your brand values and…
05 October
The Importance of Correctly Labelling Your Images
With so much of today's standard SEO strategy emphasising the need to include your key search phrases as frequently as possible on your landing pages, how we label on-site images have started to follow suit.…