Sophie Barber
07 October
How Has COVID-19 Changed Digital Marketing?
There has been a lot of talk about how COVID-19 is changing people’s daily habits, so we wanted to look specifically at how that relates to digital marketing.
Below, we outline a few ways COVID-19 has…
23 September
Google Passes On Digital Services Tax to Advertisers
The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK.
However,…
05 March
The Rise of Facial Recognition Technology
Facial recognition technology has become increasingly advanced in recent years, and is now being widely used for unlocking phones, making payments and for security measures. We take a look at some of the potential benefits,…
20 February
Spotlight: How First Aid Bristol Are Working Towards a Simplified Digital Future
Welcome back to our Spotlight series! We spoke to Oliver Lyndale, the Operations Manager at First Aid Bristol, about how digital technologies can make an online business much simpler and easier to manage, freeing up…
13 February
How to Implement an SEO-Friendly Site Structure
Some people believe SEO is a quick fix that you can implement easily on top of an existing website. Just sprinkle a few keywords here and there and you’re good to go, right? Not quite.
In…
03 February
ASOS ‘See My Fit’: Augmented Reality Gimmick or the Future of E-Commerce?
Global fashion retailer ASOS have launched a new augmented reality feature called ‘See My Fit’. This feature was created in collaboration with Israeli AR company Zeekit and it allows customers to see a simulated version…
17 January
Why Do We Trust Google and Not Facebook?
Out of all the tech giants, Facebook is the bad guy. Amazon is a definite contender because of the allegations about how they treat their workers, but ask people what they think of Mark Zuckerburg…
20 December
Christmas Adverts 2019: Who Takes the Crown?
As Christmas draws closer, we thought it was time to take part in a little festive cheer! We’ve reviewed this year’s favourite festive adverts to see what different brands are doing and how effective their…
28 November
The Rise of Black Friday Alternatives
For some, Black Friday is a chance to get thrifty and bag some great deals for their Christmas presents. For others, it represents all the worst parts of a consumerist society, and brings to mind…