Sophie Barber
14 November
Twitter Bans Political Ads: Will Others Follow?
The relationship between social media and politics has always been a tricky one to navigate. Back in July, we wrote a blog on just this topic, tapping into advertising, fake news and the issue with…
11 October
YouTube Music Replaces Google Play Music on Android
Back in February, we wrote a blog on the battle of YouTube Music vs. Spotify. With the announcement that YouTube Music will now be replacing Google Play Music as the default music player on Android…
04 October
The Future of Search: Beyond Google?
As search marketers, we have a habit of being too focused on search engines in their traditional form. We use acronyms such as SEO (search engine optimisation) and SEM (search engine marketing) to define our…
27 September
Why Content Marketing is Important for Your Business
Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today!
However, companies may not be aware of the full range of…
05 September
Digital PR vs. Traditional PR: What's the Difference?
PR is a sure-fire way to boost the credibility of your company and maximise brand awareness. Traditional forms of PR have been around for a long time and they all boil down to building relationships…
30 August
How Does Google Assistant Work?
Voice assistants are becoming increasingly popular - whether we use them on our phones or through home assistants. While not everyone is entirely comfortable with the fact that these AI assistants are listening in, they…
16 August
Okay Google: Are You Skynet?
The ‘bad guy’ most identify from Terminator is a robot with an Austrian accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…
09 August
Instagram is Removing Likes: What Does This Mean for Marketing?
Earlier this year, Instagram began removing likes on posts as part of a new trial. Their aim is to reduce the pressure that the platform places on its users and is a response to increasing…
01 August
The Benefits of Data-Driven Digital Marketing
Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.
Learn audience behaviours
One…