11 November
TikTok Pulse: Ad Revenue-Sharing to Rival YouTube?
After being originally announced in May 2022, TikTok Pulse - an ad revenue-sharing feature on the platform - is finally being rolled out. We explore how it works for both creators and brands and whether…
27 October
Netflix Launches Ads: Will It Be Enough?
In November, Netflix will launch a new streaming plan that includes adverts after many years of an ad-free platform, and this will be rolled out in 12 countries including the UK.
We take a look at…
30 June
What is WeAre8?: Get Paid to Watch Ads
Many people resent having to view ads to access content on social media platforms. Although this is how the model works to give you free access, the tech giants behind the advertising platforms make a…
29 October
The iOS 14 Update and Its Impact on Advertising
While Apple are now running iOS 15 on their devices, it has carried over a significant update from iOS 14.5 that improved users' privacy (or at least their control over it), which has proven popular…
29 July
Google Third-Party Cookies Ban: What Does It Mean?
Originally scheduled for 2022, Google has recently moved its ban on third-party cookies to 2023. The banning of third-party cookies is something that has already been done by browsers Firefox and Safari. However, Google’s involvement…
14 May
Why Did Facebook Block Signal’s Ad Campaign?
In a blog post released in May, messaging app Signal claimed that, after attempting to run a series of targeted Instagram ads highlighting how Facebook data can be used for advertising, Facebook blocked their ads.…
16 December
The Year Christmas Retail Was Different
We’re sure you’re probably tired of hearing about what a ‘strange’ and ‘unprecedented’ year it’s been but we wanted to take the time to acknowledge just how different Christmas shopping has been this year.
England was…
23 September
Google Passes On Digital Services Tax to Advertisers
The UK government has introduced a Digital Services Tax in order to close the gap between revenue made by multinational corporations – such as Google and Facebook – and their tax contributions in the UK.
However,…
20 December
Christmas Adverts 2019: Who Takes the Crown?
As Christmas draws closer, we thought it was time to take part in a little festive cheer! We’ve reviewed this year’s favourite festive adverts to see what different brands are doing and how effective their…