16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

09 March

Should You Switch to a Business Profile on Instagram?

You’ll lose all your followers overnight, nobody will ever see your posts and you’ll end up shelling out a fortune on promotions just to be noticed. These are just some of the rumours surrounding the…

14 February

How Twitter Finally Turned a Profit

It happened. The moment that CEO Jack Dorsey, among many others, has been waiting for: Twitter finally turned a profit. To say it’s been haemorrhaging money would be a little on the extreme side, as despite fluctuation,…

26 January

The Impact of Facebook’s Algorithm Change

With a whopping 1.37 billion daily active users, well over 20,000 employees and record profit growth and share price year-on-year, on the surface of things, Facebook is doing just fine. But after a recent statement…

08 December

How to Use Pinterest for Business

When it comes to social media, Pinterest is often seen as the odd one out; it may have been founded in the same year as Instagram, but it wouldn’t be fair to say it shares…

17 November

Facebook, Are You Listening to Me?

Whether you’ve fallen victim yourself or just caught wind of the rumours flying around, chances are you’re aware of the conspiracy theories surrounding Facebook and Instagram’s use of the microphone to better target their advertising.…

04 October

Double the Trouble for Twitter?

By now, you've probably heard about the most recent update to Twitter. As a trial, they have doubled the character limit to 280 per tweet for a small group of users. If this is news…

15 September

Demystifying Digital: Instagram & the Humble Hashtag 

What started life as a virtually useless button on your keyboard, now, arguably, holds the key (no pun intended) to your discovery, influence and success on social media. Was it an outcast? A little misunderstood? No, no. The humble hashtag, formerly known in…

22 August

The Right To Be Forgotten & What It Could Mean In The Digital Age 

In a world that is becoming increasingly determined and governed by our online activity, it's no wonder that the 'right to be forgotten' exists as a component of human rights law. More specifically, it exists…