18 June

Search Visibility: Niche Marketing vs Mass Marketing

In this blog, I’ll be talking about the differences between niche and mass marketing, looking at which approach is best suited to which businesses and why. There is both rhyme and reason behind these tactics…

29 May

Here’s What You Need to Know about YouTube SEO

These days, the power of video is often talked about, but how powerful can a video be if it can’t even be found? First and foremost, and this one probably goes without saying, you’ve got to…

15 May

The SEO questions Exeter Businesses are asking

The challenge of Search Engine Optimisation (SEO) may seem insurmountable, but if you want to stand out in the competitive digital marketplace, it is without a doubt essential. SEO is the process of optimising your…

20 April

Is Vero the New Instagram?

In the light of Facebook’s recent data scandal and the complaints surrounding Instagram’s algorithm changes, unsurprisingly, people are starting to turn their backs on Zuckerberg and look for another place to post their selfies, promote…

12 April

How to Create Compelling Content

With the number of blog posts and articles circulating the Internet, content writers cannot rely on low supply and high demand to drive their web traffic. In this cut-throat, digital world, it’s either get noticed…

10 April

The SEO Benefits of Shopify

This guest article is written by Dan Wiseman, founder and director of Web Wise Media, a web design company based in Exeter and London.   Shopify is a hugely popular website system for business owners who want…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

09 March

Should You Switch to a Business Profile on Instagram?

You’ll lose all your followers overnight, nobody will ever see your posts and you’ll end up shelling out a fortune on promotions just to be noticed. These are just some of the rumours surrounding the…

14 February

How Twitter Finally Turned a Profit

It happened. The moment that CEO Jack Dorsey, among many others, has been waiting for: Twitter finally turned a profit. To say it’s been haemorrhaging money would be a little on the extreme side, as despite fluctuation,…