10 August

AI: What Does it Mean for Digital Marketing?

You’ve probably already heard the words ‘artificial intelligence’ being thrown around. After all, they relate to a growing industry that has the potential to completely change the way that we use technology. Considering this potential,…

27 July

Does Email Marketing Still Work?

Unsurprisingly, since the GDPR came into effect in May of this year, there have been various questions flying around the internet, with lots of people fearing this could mean the end for email marketing success.…

13 July

Social Media: Art or Science?

The majority of us have a presence on at least one social media platform, whether that’s Instagram, Twitter, Facebook, or something less well known. But, do we ever really think about what drives us when…

06 July

Goodbye, AdWords. It’s Time for a Rebrand

AdWords is soon to be no more. And no, Google hasn’t gone out of business overnight. But they are undergoing a rebrand and it’s a pretty major one at that. In doing so, they are…

29 June

Instagram Takes on YouTube with the Launch of IGTV

“It’s time for video to move forward and evolve” - Instagram CEO, Kevin Systrom.   Nowadays, young people are watching far less broadcast television. But that doesn’t mean their eyes aren’t glued to some kind of screen.…

18 June

Search Visibility: Niche Marketing vs Mass Marketing

In this blog, I’ll be talking about the differences between niche and mass marketing, looking at which approach is best suited to which businesses and why. There is both rhyme and reason behind these tactics…

29 May

Here’s What You Need to Know about YouTube SEO

These days, the power of video is often talked about, but how powerful can a video be if it can’t even be found? First and foremost, and this one probably goes without saying, you’ve got to…

15 May

The SEO questions Exeter Businesses are asking

The challenge of Search Engine Optimisation (SEO) may seem insurmountable, but if you want to stand out in the competitive digital marketplace, it is without a doubt essential. SEO is the process of optimising your…

20 April

Is Vero the New Instagram?

In the light of Facebook’s recent data scandal and the complaints surrounding Instagram’s algorithm changes, unsurprisingly, people are starting to turn their backs on Zuckerberg and look for another place to post their selfies, promote…