17 June
Google Analytics 4 (GA4): Frequently Asked Questions
Over the past few months, you may have noticed emails from Google or messages when you visit Google Analytics. about the upcoming switch to something called Google Analytics 4 (GA4). Although the switch from the…
11 November
Christmas Shopping Trends & Predictions for 2021
The expectations are high for Christmas this year after Christmas was “cancelled” at the last minute last year due to coronavirus restrictions. The main prediction is that shoppers will be going all out this year,…
27 September
8 Digital Marketing Strategies for Restaurants
There’s no denying that people are thrilled to be eating out again at the moment so it’s important to take advantage of this. However, in a space where there’s a lot of competition, how can…
03 September
How to Use Google Analytics for Marketing
Google Analytics is a great tool for your digital marketing campaign if you know how to use it. We’ve put together a brief guide to the key sections of Google Analytics and how you can…
16 December
The Year Christmas Retail Was Different
We’re sure you’re probably tired of hearing about what a ‘strange’ and ‘unprecedented’ year it’s been but we wanted to take the time to acknowledge just how different Christmas shopping has been this year.
England was…
07 October
How Has COVID-19 Changed Digital Marketing?
There has been a lot of talk about how COVID-19 is changing people’s daily habits, so we wanted to look specifically at how that relates to digital marketing.
Below, we outline a few ways COVID-19 has…
05 December
6 Key Digital Marketing Trends for 2020
With the new year and a new decade fast approaching, it’s time to start planning your digital marketing strategy for 2020. To keep up with the competition, it’s important to be aware of all the…
27 September
Why Content Marketing is Important for Your Business
Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today!
However, companies may not be aware of the full range of…
01 August
The Benefits of Data-Driven Digital Marketing
Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.
Learn audience behaviours
One…