Advertising

What is a call-only campaign? Call-only campaigns look very similar to your average PPC ad. However, they’re designed to encourage your users to call your business, rather than click through to your landing page.   Why are they good? -…

Google have announced a change in the way their ads are displayed in results pages. They recently told Search Engine Land that, “after experimenting with a new search ad label with a green outline, we’ve…

Black Friday has been a rather controversial topic this year, with many people claiming the mass-shopping event is a “complete scam”. For instance CEO of fashion chain Jigsaw, Peter Ruis, stated the discounts that shops…