Sophie Barber
11 April
Google Featured Snippet: How Does it Work?
Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…
04 April
Spotlight: ADPR Talk Digital Trends and PR Disasters
In this instalment of our “Spotlight” series, we spoke to Sophie Foyle from ADPR about digital trends, PR disaster stories and creating an effective communications strategy.
What are your predictions for trends in marketing and PR…
28 March
What Is Digital PR and How Are Brands Using It?
Digital PR is a term that has been thrown around a lot in the marketing and PR industries recently, and an increasing number of people are choosing to incorporate it into their marketing toolkit. In…
20 March
What is Instagram Checkout and is it a Game Changer?
Instagram have launched a new feature which allows users to make in-app purchases. They have lead with the by-line “buy from brands without leaving Instagram”, capturing the ease and convenience they can now provide shoppers…
15 March
The Marketing Potential of Google Maps AR
Image credit: 9to5 Google
Last month, Google allowed a handful of users to test a new augmented reality feature on Google Maps. They have labelled these users “Local Guides”, and are relying on their feedback to…
08 March
International Women’s Day: What’s the Message?
Last week, Nicole Hanselmann, the lead rider in a women’s cycling race, was asked to pause after she caught up with the men in front of her. While it’s true that the race had certain…
28 February
The Benefits & Dangers of Fitness Data Analytics
Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…
22 February
YouTube Music vs. Spotify: Can Google Compete?
The new version of YouTube’s music streaming platform was officially launched in May 2018 after its first release back in 2015. It followed in the footsteps of Spotify by offering both free and paid ad-free…
15 February
Our Tips for Successful Facebook Advertising
This blog post was written by Charlotte Head.
People are spending more time on social media platforms than ever before. This means that they are constantly receiving and processing a high volume of information. Even if…