Joseph Van Bergen

26 August

Could a TikTok Music App Challenge Spotify?

TikTok's parent company, ByteDance, filed for a trademark application earlier this year for ‘TikTok Music’. It lists a variety of goods and services that include allowing users to purchase, play, share, and download music, songs,…

17 March

What Does the Metaverse Actually Mean?

'Metaverse’ has become a buzzword recently, even more so since Facebook’s parent company changed their name to Meta in reference to it. But what does the metaverse actually mean and how will it affect the…

21 December

Jack Dorsey Resigns: Has the Tech Personality Bubble Burst?

Jack Dorsey, co-founder and now former CEO of Twitter has stepped down from his position and away from Twitter completely. Many felt he was staying on for too long and damaging the business, but he…

03 December

What is Twitter Trying to Achieve with 'Spaces'?

One of Twitter’s newer features, Spaces, has actually been around for a year now, but it has only just started to pick up steam. We look at what’s taken Spaces so long to get going…

29 October

The iOS 14 Update and Its Impact on Advertising

While Apple are now running iOS 15 on their devices, it has carried over a significant update from iOS 14.5 that improved users' privacy (or at least their control over it), which has proven popular…

23 October

Facebook Encrypted Messages: Individual Privacy vs. Public Security

The conflict between personal privacy and public safety – and, specifically, where the line between the two should be drawn – has been debated for a long time. As we are now well into the…

19 September

Google Stadia and the Future of Gaming

Google Stadia is about to launch, and it promises a huge shake-up in the world of video games.   What is Google Stadia? Google Stadia is a new cloud-based venture in the world of gaming. It will be…

23 August

How to Improve Your Local Search Rankings

Local trade and recognition are essential for any business to grow and become successful. Whether yours is a small independent business or a branch of a much larger company, the importance of local search ranking…

10 June

The Balancing Act: User Experience and SEO

Some people make the mistake of putting their SEO objectives before a positive user experience, and even before the content itself. A piece of content with nothing worthwhile to say, no matter how much traffic…