14 September

Why Regular Blogging is Important for Your Business

Love it or hate it – blogging is an important part of any brand’s online presence. A while back, we published a blog post detailing five important reasons for having SEO blog writing as a…

31 August

What is the Value of Disruptive Marketing?

You might have heard this buzzword being thrown around in recent years, but what does disruptive marketing actually mean? And how can we use it effectively? In this blog, we explain why disruptive marketing has…

10 August

AI: What Does it Mean for Digital Marketing?

You’ve probably already heard the words ‘artificial intelligence’ being thrown around. After all, they relate to a growing industry that has the potential to completely change the way that we use technology. Considering this potential,…

18 June

Search Visibility: Niche Marketing vs Mass Marketing

In this blog, I’ll be talking about the differences between niche and mass marketing, looking at which approach is best suited to which businesses and why. There is both rhyme and reason behind these tactics…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

19 January

Could Google Lens Drive Mobile Commerce?

Today, we’re looking at one of Google’s latest developments, the Google Lens, and how this advancement in visual search could change the future of mobile commerce. So, what is it? You’ve likely heard about voice…

12 January

E-Commerce Trends: What Can We Learn from 2017?

There is a wealth of information available to guide you on your ventures in the world of e-commerce. But if we can take anything from the last year, it’s that there is no single rule…

19 December

Why car manufacturers should look to Hyundai Click to Buy

Earlier this year we saw the launch of the Hyundai Click to Buy website, the first car manufacturer to let its customers complete the entire purchase process of a new car online. Buyers are able…

03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…