18 June

Search Visibility: Niche Marketing vs Mass Marketing

In this blog, I’ll be talking about the differences between niche and mass marketing, looking at which approach is best suited to which businesses and why. There is both rhyme and reason behind these tactics…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

19 January

Could Google Lens Drive Mobile Commerce?

Today, we’re looking at one of Google’s latest developments, the Google Lens, and how this advancement in visual search could change the future of mobile commerce. So, what is it? You’ve likely heard about voice…

12 January

E-Commerce Trends: What Can We Learn from 2017?

There is a wealth of information available to guide you on your ventures in the world of e-commerce. But if we can take anything from the last year, it’s that there is no single rule…

19 December

Why car manufacturers should look to Hyundai Click to Buy

Earlier this year we saw the launch of the Hyundai Click to Buy website, the first car manufacturer to let its customers complete the entire purchase process of a new car online. Buyers are able…

03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…

06 September

2017's Winners and Losers of Digital Marketing So Far

In terms of digital marketing, we've seen a lot this year; from the repeated success of Tom's #withoutshoes movement and Lynx's 'is it ok for guys...' campaign to the disaster that was Pepsi's advert starring Kendall Jenner or Nivea's 'White Is Purity' post. With 2017 being so fraught…

25 May

5 Lessons For Marketing On Instagram

Hubspot recently posted an article containing some interesting statistics about Instagram. We thought we'd take those figures and turn them into actionable insights for businesses trying to market themselves on Instagram right now. So read on to…

07 April

How To Create Custom Snapchat Geofilters To Promote Your Business

After a short break, we’re back with another How To, teaching you how easy it is to carry out effective digital marketing yourself. This week, we’ll be showing you how to create custom Snapchat geofilters to…