13 February
How to Implement an SEO-Friendly Site Structure
Some people believe SEO is a quick fix that you can implement easily on top of an existing website. Just sprinkle a few keywords here and there and you’re good to go, right? Not quite.
In…
04 October
The Future of Search: Beyond Google?
As search marketers, we have a habit of being too focused on search engines in their traditional form. We use acronyms such as SEO (search engine optimisation) and SEM (search engine marketing) to define our…
23 August
How to Improve Your Local Search Rankings
Local trade and recognition are essential for any business to grow and become successful. Whether yours is a small independent business or a branch of a much larger company, the importance of local search ranking…
25 July
How to Grow Your E-Commerce Business
Successfully growing your e-commerce business will depend on you using a combination of online marketing strategies including SEO, social media, paid advertising and content marketing. In a crowded online marketplace, it’s important to take a…
11 July
SEO for Startups: Four Steps to Success
Okay, so you’ve set up your own company. That’s a good start. You’ve invested in or made your own website and you’re pretty happy with it. Now it’s time to start thinking about SEO for…
03 July
Do Browser Cookies Increase Flight Prices?
There’s a long-lasting rumour that flight prices will increase if you look at the same deals more than once. A lot of people prefer to book flights in Chrome ‘incognito mode’ or they clear cookies…
27 June
Safeguarding Your Business: How to Optimise for Voice Search
As we move into the world of voice search and home assistants, you might feel that your business is being threatened. Where people would once be given pages of options by Google, they can now…
10 June
The Balancing Act: User Experience and SEO
Some people make the mistake of putting their SEO objectives before a positive user experience, and even before the content itself. A piece of content with nothing worthwhile to say, no matter how much traffic…
11 April
Google Featured Snippet: How Does it Work?
Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…