Shopify, much like the many other content management systems, is what you make it. That means, while you start off with a relatively blank slate, you can personalise your Shopify site and transform it into the best version possible to showcase your wares. Just as we did with WordPress, in this blog, we’re outlining some of the best apps and plugins available for Shopify.
You know how great your products are, but if someone lands on your site who isn’t familiar with your brand, they may need some encouragement before parting with their cash. Reviews are a highly effective means of driving revenue; by sharing customers’ positive feedback, you’ll have a far better chance of converting as well as up-selling and cross-selling.
Last year, BigCommerce reported that a staggering 92% of people sift through online reviews when considering making a purchase. What’s more, an impressive 88% of those trust the reviews as much as they would a personal recommendation. With this in mind, having an easy-to-use app that encourages reviews and displays them to potential customers is definitely essential.
We all understand the importance of marketing, whatever shape or form that takes. And despite recent changes to the law on how we gather and process data, email marketing remains an effective way of marketing your business.
With MailChimp, you can better target your customers and generate more sales with a personalised approach. This is, undeniably, one of the best Shopify apps available as it allows you to streamline your marketing efforts, integrating other platforms including Google, Facebook and Instagram. Perhaps most importantly, MailChimp enables auto-generated email campaigns; this could be automatic cart abandonment alerts to recapture lost orders or messages designed to incentivise customers to leave a review or make an additional purchase.
SEO is our bread and butter. And for good reason. In today’s crowded online marketplace, you need to fight hard for visibility. One of the best long-term strategies for doing just that is optimising your site. PluginSEO, similar to the well-known WordPress equivalent Yoast, is a handy tool that will help you measure your efforts. After installation, this app will check your site for any issues related to search engine performance and identify the ones worth fixing.
On the subject of SEO, when optimising your site, you can’t forget about the images. As an e-commerce site, these are, arguably, your most valuable asset. But it’s not just about uploading images for your customers to browse, it’s what you do with them that really counts.
Each one could be an opportunity to generate organic traffic from search engines and the Bulk Image Edit app helps you achieve just that. This Shopify add-on allows you to easily edit your pictures’ file name, alt text, size and more, all of which can greatly enhance your SEO and site load speed.
Instagram has quickly become one of the biggest names in the world of social media. Its staggering user base has taken this visual storytelling platform from strength to strength. So, when looking at some of the best Shopify apps, the Instagram Shop by Snapppt simply had to feature.
This tool is as simple as they come. And that’s the beauty of it! Not only can you make your Instagram fully shoppable, you also gain access to a whole host of features and insights – all of which are designed to help you enhance your Insta game, understand your customers and drive conversions.
With Shopify, there is no one essential app – there’s an endless list of them! Mentioned above are just a few examples of our favourites; these are a good place to start but we’d recommend taking stock of your goals and then doing some further research to find the best Shopify apps for you and your business.