30 August

SEO for Startups - Four: Promote

< Three: Test   Arguably the most important factor in Google’s decision-making process when it comes to ranking a website is trust. The search engine wants to make sure that the websites that it is rewarding with…

30 August

SEO for Startups - Three: Test

< Two: Optimise your content / Four: Promote >   Once you’ve got your would-be customers onto your website, you don’t want to lose them due to poor user experience (UX). One of the biggest causes of drop-off on…

30 August

SEO for Startups - Two: Optimise your content

< One: Know your customer / Three: Test >   This is often the stage that people jump to without having properly planned their SEO strategy. Fortunately, if you followed our first step and produced a content strategy this…

30 August

SEO for Startups - One: Know your customer

Okay, so you’ve set up your own company. That’s a good start. You’ve invested in or made your own website and you’re pretty happy with it - it’ll do for now at least. Now it’s time…