Why Regular Blogging is Important for Your Business

Love it or hate it – blogging is an important part of any brand’s online presence. A while back, we published a blog post detailing five important reasons for having SEO blog writing as a key part of your digital marketing strategy. Today, we’re revisiting this topic to look at how blogging not only increases your stats and improves your online presence and google ranking, but also how regular and engaging posting can enhance the image of your brand. 


Engage with your audience

If it’s done right, blogging is the perfect way to engage with audience and create lasting relationships, turning visitors into customers. As long as you are consistently producing compelling content, a blog will connect with its readers and lead to increased brand loyalty. Regular posting allows blog readers to feel as though they are a part of a community and they will come to see your site as a platform for important information and insights. Inspire and engage your readers and they will keep coming back for more!


Position yourself as an industry expert

Whichever industry you belong to, you are offering far more than just a product or service – you also act as a valuable source of information for people who want to learn more. Blogging is the perfect way to ensure that your audience see you as an expert and trust your insights into the industry. It gives you a place to go into real depth so that you can explain your products or services in more detail. It also gives you a platform for sharing news, ideas and opinions, which consequently strengthen relationships with your readers.


Take advantage of guest posting

Producing regular blog posts may seem like a daunting prospect, but you don’t have to do it alone! If you are able to take advantage of guest posting opportunities, you can invite other industry experts onto your blog. Not only does this create potential for fresh and unique content from a different perspective, it also increases the sense of community on your blog. You can also develop your own digital PR strategy and get your content published on other blogs in your sector.


Improve your social media campaign

SEO blog writing and social media are often seen as two different elements of a digital marketing strategy, but they actually work together in important and valuable ways. With regular blogging, you always have something new and fresh to talk about on your social media accounts. While your social channels should consist of more than just links to your blogs, it is a great way to add interest and generate discussion. You can also use social to get useful feedback on your blog topics.

It’s likely that you already have an active blog on your website. But are you posting often enough? And is your content interesting, insightful and able to connect with your audience? Regular SEO blog writing is a useful tool that you should take full advantage of – as well as driving traffic to your site, it also works in tandem with other elements of your marketing campaign. What’s more, it also allows you to fully engage your audience and create a business image that people will trust.

Looking for advice on SEO blog writing? Get in touch with us today!