Have you ever wondered why so many businesses include a contact page on their websites? They can often seem unnecessary, especially if you run an e-commerce site – why would anyone need to know your location if your business is based wholly online? You may even think that they are a waste of time. After all, you want to sell, not chat.
Well, a contact page is actually a really important part of a company’s website. It can help forge relationships between you and your customers, build trust, and give your audience a real incentive to part with their cash.
Customers want to know that they can trust in a business before handing over their money. There are several ways that you can build this trust, such as by writing out a returns policy or featuring customer reviews on your site (you can learn more about how to encourage customers to leave reviews here). Yet one of the most efficient methods is simply having a contact page. By listing your details, as well as where you’re based, customers will be more likely to believe in your services, trust your authenticity, and purchase your products. If you’ve got an e-commerce site, it’s still a good idea to list a physical location, such as an office.
You will also find that, once you have built this trust, customers will become easier to incentivise. This is because you can include contact information on the page, such as a phone number or an email address. Provide a clear call to action, asking your customers to contact you, and they will be more likely to get in touch about a particular product, and, ultimately, make a purchase. To simplify this process even more, you can design a contact form. This can really incentivise customers, as it will provide clear sections in which they can list their enquiries.
One important aspect of running a business is encouraging customer loyalty. A contact page is a great way of doing this, as it will allow you to build up a rapport with anyone who reaches out to you. All you need to do is answer their questions and remember to stay polite. This way, they will get their answers, but also appreciate your authenticity. If you make sure to tell your customers how much you appreciate their engagement with you, then they are more likely to recommend your services and make repeat purchases in the future.
By now, you may be beginning to understand why having a contact page on your site is so important. But rather than having an entire page dedicated to your contact information, why can’t you just supply an email address?
The answer is simple: by publishing an unprotected email address on a site, you are opening yourself up to a lot of spam. Search engine crawlers seek out email addresses that are unprotected, which means that you run the risk of being included in email lists that you didn’t sign up for. To avoid this, you can simply include a contact form. This will keep your information safe whilst still allowing customers to contact you, which, as you now know, is a vital part of running a business.
If you want to find out more about optimising your contact page, get in touch!