05 December

6 Key Digital Marketing Trends for 2020

With the new year and a new decade fast approaching, it’s time to start planning your digital marketing strategy for 2020. To keep up with the competition, it’s important to be aware of all the…

28 November

The Rise of Black Friday Alternatives

For some, Black Friday is a chance to get thrifty and bag some great deals for their Christmas presents. For others, it represents all the worst parts of a consumerist society, and brings to mind…

14 November

Twitter Bans Political Ads: Will Others Follow?

The relationship between social media and politics has always been a tricky one to navigate. Back in July, we wrote a blog on just this topic, tapping into advertising, fake news and the issue with…

07 November

How Google is Helping to Tackle Global Deforestation

The Amazon rainforest is really, really big. When I was growing up, we used to go for long walks in a forest called Newborough on the Isle of Anglesey, and it would take all afternoon…

04 November

How to Launch Your Business on Instagram

Instagram is one of the world’s top social platforms for businesses, with over 200 million users visiting at least one business profile a day. If you are just starting out and looking to join the Instagram…

23 October

Facebook Encrypted Messages: Individual Privacy vs. Public Security

The conflict between personal privacy and public safety – and, specifically, where the line between the two should be drawn – has been debated for a long time. As we are now well into the…

11 October

YouTube Music Replaces Google Play Music on Android

Back in February, we wrote a blog on the battle of YouTube Music vs. Spotify. With the announcement that YouTube Music will now be replacing Google Play Music as the default music player on Android…

04 October

The Future of Search: Beyond Google?

As search marketers, we have a habit of being too focused on search engines in their traditional form. We use acronyms such as SEO (search engine optimisation) and SEM (search engine marketing) to define our…

27 September

Why Content Marketing is Important for Your Business

Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today! However, companies may not be aware of the full range of…