11 October

YouTube Music Replaces Google Play Music on Android

Back in February, we wrote a blog on the battle of YouTube Music vs. Spotify. With the announcement that YouTube Music will now be replacing Google Play Music as the default music player on Android…

04 October

The Future of Search: Beyond Google?

As search marketers, we have a habit of being too focused on search engines in their traditional form. We use acronyms such as SEO (search engine optimisation) and SEM (search engine marketing) to define our…

27 September

Why Content Marketing is Important for Your Business

Most businesses are aware that they should be doing some form of content marketing. The phrase “content is king” is still just as relevant today! However, companies may not be aware of the full range of…

19 September

Google Stadia and the Future of Gaming

Google Stadia is about to launch, and it promises a huge shake-up in the world of video games.   What is Google Stadia? Google Stadia is a new cloud-based venture in the world of gaming. It will be…

05 September

Digital PR vs. Traditional PR: What's the Difference?

PR is a sure-fire way to boost the credibility of your company and maximise brand awareness. Traditional forms of PR have been around for a long time and they all boil down to building relationships…

30 August

How Does Google Assistant Work?

Voice assistants are becoming increasingly popular - whether we use them on our phones or through home assistants. While not everyone is entirely comfortable with the fact that these AI assistants are listening in, they…

23 August

How to Improve Your Local Search Rankings

Local trade and recognition are essential for any business to grow and become successful. Whether yours is a small independent business or a branch of a much larger company, the importance of local search ranking…

16 August

Okay Google: Are You Skynet?

The ‘bad guy’ most identify from Terminator is a robot with a Dutch accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…

09 August

Instagram is Removing Likes: What Does This Mean for Marketing?

Earlier this year, Instagram began removing likes on posts as part of a new trial. Their aim is to reduce the pressure that the platform places on its users and is a response to increasing…