16 August
Okay Google: Are You Skynet?
The ‘bad guy’ most identify from Terminator is a robot with a Dutch accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…
09 August
Instagram is Removing Likes: What Does This Mean for Marketing?
Earlier this year, Instagram began removing likes on posts as part of a new trial. Their aim is to reduce the pressure that the platform places on its users and is a response to increasing…
01 August
The Benefits of Data-Driven Digital Marketing
Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.
Learn audience behaviours
One…
25 July
How to Grow Your E-Commerce Business
Successfully growing your e-commerce business will depend on you using a combination of online marketing strategies including SEO, social media, paid advertising and content marketing. In a crowded online marketplace, it’s important to take a…
18 July
Social Media and Politics: A Dangerous Relationship?
(Image credit: Elio Santos)
Social media is often thought of as both a wonderful and dangerous tool. It allows instant connection, the sharing of experiences and discussion around trending topics. For brands, it has offered the…
11 July
SEO for Startups: Four Steps to Success
Okay, so you’ve set up your own company. That’s a good start. You’ve invested in or made your own website and you’re pretty happy with it. Now it’s time to start thinking about SEO for…
03 July
Do Browser Cookies Increase Flight Prices?
There’s a long-lasting rumour that flight prices will increase if you look at the same deals more than once. A lot of people prefer to book flights in Chrome ‘incognito mode’ or they clear cookies…
27 June
Safeguarding Your Business: How to Optimise for Voice Search
As we move into the world of voice search and home assistants, you might feel that your business is being threatened. Where people would once be given pages of options by Google, they can now…
20 June
How Safe is Facebook in 2019?
Google, Amazon and Facebook all collect phenomenal amounts of personal data from their users. This collection is facilitated by an implicit trust in these tech giants. We don't mind them knowing everything about us as…