19 September

We need to talk about Google

We are slowly getting used to the idea that if you browse certain things online, you will likely see digital ads related to them afterwards - a highly effective form of advertising that is good…

15 September

Demystifying Digital: Instagram & the Humble Hashtag 

What started life as a virtually useless button on your keyboard, now, arguably, holds the key (no pun intended) to your discovery, influence and success on social media. Was it an outcast? A little misunderstood? No, no. The humble hashtag, formerly known in…

06 September

2017's Winners and Losers of Digital Marketing So Far

In terms of digital marketing, we've seen a lot this year; from the repeated success of Tom's #withoutshoes movement and Lynx's 'is it ok for guys...' campaign to the disaster that was Pepsi's advert starring Kendall Jenner or Nivea's 'White Is Purity' post. With 2017 being so fraught…