The missing Link: why is Link Building so important?

The missing Link: why is effective Link Building so important?

With such a vast range of Search engine optimisation (SEO) strategies at your fingertips today, it can sometimes be difficult to know which techniques should be at the top of your to-do list. While there has been some recent debate over the relevance of Link Building services, and while it is perhaps one of the more challenging aspects of an SEO campaign, the importance of a high-quality link building service has never been higher. When done effectively, it is one task that should never be missed off the list.


As Links are still the core of Google’s search algorithm, your Link Building service remains the best way to improve your online visibility and increase traffic flow. Search engines use links in two main ways: to discover new webpages and to determine how well a page should rank. An easy way to think of this would be to view each link as a little vote of confidence in a page. It therefore follows that the more high-quality websites linked to you, the more likely you are to rank well in search results.


Simply creating lots of links, however, is not enough. As Google becomes increasingly sophisticated it is getting better at filtering out low quality links. As with content, the focus on quality is ever increasing, so it’s hugely important to familiarise yourself with the techniques to be avoided. Moreover, following the recent updates, Google actively penalises websites that have been tempted into ‘over-optimisation’ – the abuse or manipulation of link building service techniques.


Aside from the obvious benefits of a link building service in terms of rankings, the task also helps to improve relationships with key influencers in your industry, build your brand and establish you as an authority within the industry. The key thing to remember here is that you are trying to build your brand. You want to be deserving of a high ranking, and your link building service should reflect this rather than seeking to exploit loopholes in algorithms. Creating unique and quality content and building a genuine online community with relevant people are the stepping-stones to creating a long-lasting and competitive online presence, with a loyal customer base.


If you’d like to speak to one of our team about how link building can improve your company’s online presence, get in touch today!