As the biggest professional online network, with over 300 million users worldwide, LinkedIn is a powerful platform to connect with your market, build relationships and increase traffic. However, people often overlook LinkedIn because they don’t understand the potential it has for their brand. So you don’t miss out, here are some LinkedIn tips to help you make the most of the network:
The first tip on LinkedIn is make sure your profiles are top notch. Make sure both your brand profile and your personal profile are detailed and professional, while still being personal and friendly.
Develop your network connections, don’t hold back, connect with people you work with, people you went to school with, people you’ve met at networking events, the more the merrier! The bigger your network, the bigger your reach to potential clients or customers.
Be an active member, this seems like a no-brainer but you’d be surprised how many people think they can set up the profile and it will do the work all by itself. Make sure you’re posting regular status updates, and, most importantly, post links to your blogs and website to increase traffic. Give LinkedIn’s blog app a go, it displays the most recent articles from your blog directly to your profile, it’ll make your profile look more advanced and increase traffic.
Also make sure to other articles relevant to your expertise or service, so that you are engaging with the wider community and grabbing attention you might not get by only posting your own content. Try to post or comment on that are relevant and currently popular to take advantage of the hype to drive traffic back to your business.
A LinkedIn tip you can’t pass up is targeted groups! On LinkedIn there are 1.5 million groups and 81% of LinkedIn users are part of one or more. These help you access your niche network. If you can’t find a group that fits you or your business, create your own. The benefit of this is that you stand out as an industry leader and generate trust among your network.
Follow LinkedIn influencers, especially the top influencers in your industry. Engage with them, commenting on their blogs increases your chance of getting noticed and getting more traffic back to your brand and website. It will also help you get ideas for future blog posts!
Just recently Linked-in opened its self-publishing feature which was previously only available to top influencers such as CEOS, authors etc. It provides massive expose to your network, not only within LinkedIn, as it is fully indexed by Google, meaning that there is significant SEO potential. The posts don’t have to be very long, many articles with high traffic are less than 1000 words, and you have the bonus chance of being featured on one of LinkedIn’s channels.
Just remember, LinkedIn’s SEO potential is easily its biggest advantage. Because it is highly professional and has strong metadata google considers LinkedIn more relevant than Facebook or Twitter. Search your name and guaranteed your LinkedIn page will come up first, even if you aren’t very active. If you make the most of the platform, there is huge potential to increase your SEO and expanding your brand presence online.
Hopefully these LinkedIn tips will help you make the most of the network and increase traffic to your website. If you’d like to speak to one of our team about optimising your social media strategy, get in touch!