10 Surprising Facts About Social Media

It’s no secret that social media is an indispensable marketing tool for a business. These days, the majority of business owners have wised up to the fact that social media is a fantastic platform on which to promote a business and most hold accounts in at least the two giants of social media: Facebook and Twitter. While these two platforms remain the most popular, with over 900,000,000 and 310,000,000 monthly visitors respectively, there are other social networks such as Google+, Pinterest and Instagram which can benefit a business immeasurably.

So we’re all aware that social media should be a crucial component of our business’ marketing strategy. Now for some social media facts you probably didn’t know…

Every second 5 new Facebook profiles are created – That’s higher than the global birth rate!

  • 78% of Twitter’s active users access the site via mobile.
  • 50 million users signed up to Instagram in the last 6 months.
  • 80% of Pinterest users are female.
  • The 55-64 demographic is the fastest growing on Twitter.
  • Companies with a blog have 97% more inbound links than those without.
  • 500 million tweets are sent per day.
  • 87% of interactions on Facebook occur on posts with photos or videos.
  • Everyday, Facebook users watch over 500 years worth of videos, proving the popularity and worth of video content.

Facebook user engagement is best on Fridays where posts receive the most comments, shares and likes, (proving we’re all guilty of Friday slacking.)

To find out about how different social networks could benefit your business, or to discuss our social media management service, please don’t hesitate to get in touch with The Click Hub.