Although having a huge mailing list sending e-mails out to an enormous group of recipients has an obvious attraction to business owners, it may be time to re-think your strategy. By going down the ‘quality not quantity’ route, you can boost the engagement rate of your email marketing, making it less likely that they will be disregarded as spam before they even reach an inbox.
There is no point continuing to send messages to recipients who you know never open your emails. Likewise, there is little point sending emails to people who haven’t opened and engaged with your messages in a while. Blogging on this subject, our friends at MailChimp recommend disregarding those on your mailing list who haven’t engaged or opened your mail for the last 5 -10 campaigns. We agree with MailChimp’s theory, as continuing to send e-mails to people who are clearly not interested will result in your e-mail engagement level dropping and spam filters assuming your emails are not inbox worthy. By ridding your mailing list of people who are unlikely to open your e-mails, your list’s engagement percentage will shoot up, increasing your mail’s rate of deliverability and ensuring your e-mail campaigns reach recipient’s inboxes and are not disregarded as spam.
The bottom line: It’s all about having a list with a high engagement rate, not a list with a high number of e-mail addresses.
The Click Hub offers an email service which provides you with regular reports so you can see which recipients are opening your emails and which are dragging down your list’s engagement rate. Make the most of your email campaigns and get in touch to find out more about our insightful email marketing service.
To read MailChimps article on email marketing lists, see link below: