Where do we spend the most time using our phones to search and shop online? When we’re out and about, on the go and away from home? Actually no… Extensive research conducted by search engine giant Yahoo has shown that half of all mobile searches actually occur when the user is at home and close to their PC or laptop. While only 22% of mobile searches take place on the go and 15% at work. The report showed that 50% of shopping related queries resulted in a purchase either in store or online and 1 in 4 mobile shopping queries were related to an immediate purchase.
Ensuring your website is responsive to both smart phones and tablets is therefore very important in order to make the most of this mobile shopping consumer activity. For those of you that don’t know, a responsive website is one which will effectively adapt to work fluidly on a wide range of devices, requiring a minimum of resizing, scrolling and panning from the user. If you’re site isn’t mobile and tablet responsive, when used on devices other than pc or laptop, it will look messy and consumers will find it harder to navigate around the site. In fact, in a study conducted by Google, 48% of users said that if a site didn’t adapt to their mobile, they would feel that the company didn’t want their business. A consumer is 67% more likely to go to another website if they get frustrated with the site or can’t easily navigate their way around it on their phone. If your website isn’t already responsive, it is a great way to improve your conversion rate and is something you really should consider in order to be professional and stay a step ahead of competition. 68% of the 544 people who took part in Yahoo’s study said that mobile searching helped them make better buying decisions, so make sure they are making the right decisions to benefit your business by having a mobile and tablet responsive website. Don’t underestimate its power in terms of increasing conversion rates and the return on your investment.