SEO for website builds
Search engine optimisation is not only knowing how search engines like Google work, but having a deep understanding of how people use them. As search algorithms become ever-more complex and the ways that users engage with search engines more varied, our understanding and tactics for optimisation have to develop, too. For new websites, it is essential to incorporate an SEO strategy right from the start. Not only is this to make sure that your website’s content reflects the language and terminology used by people who are searching for you, but also to ensure that it is developed in a search engine-friendly way. We work closely with partners and other web developers to ensure that websites are geared-up to have a fighting chance in the crowded and competitive search markets. This includes designing website and content structures based on keyword and market research, as well as creating optimised and compelling content for the web pages.
Ongoing SEO
Effective SEO strategies now need to include a range of tactics, starting with the optimisation of a website’s content and moving onto digital PR campaigns and content distribution plans. As much as a technical understanding of search algorithms is necessary, so is the creation of unique and valuable content, which is precisely why we have both a technical, data-intensive approach alongside a creative content team. If you want your website to stand out from the competition, you need to have outstanding content. However, as well as having content on your website that is optimised to make it relevant to the search terms your consumers are using, your website also needs to be deemed credible by search engines. This is achieved by having a clear and consistent digital footprint for your brand and also through endorsement by other websites in the form of valuable and relevant links. Search engines detect these links, viewing them as a vote of confidence from other websites. But there are no shortcuts to earning them; we work on content distribution and digital PR strategies that aim to win links from industry-specific, good quality and high domain authority websites. This has the added bonus of raising your brand awareness and often providing new sources of traffic to the website.
Adwords & PPC
One of digital marketing’s greatest benefits is the ability to provide users with highly personalised and relevant ads that they might actually be interested in. Adwords and PPC campaigns can provide your brand with immediate online exposure to people who are interested in your products and/or services. This means that well-targeted campaigns can be highly effective and deliver positive returns on marketing investment. There is a great range of different digital advertising platforms and services available and, depending on your brand and your target audience, we work to produce an intelligent and data-based strategy that is centred around your business objectives. Whether that means using Google Adwords to put your brand at the top of search engine results, or YouTube ads to engage your audience with video content, all PPC campaigns are rich with data and a thorough understanding of this information allows strategies to be constantly refined and adapted. The versatility and sophistication of Adwords and PPC mean that it suits any business and is easily adaptable to changing goals or marketing strategies.