The Client

Stage Engage are a leading events AV company with sites in London and Exeter.

As technical experts, with a vast range of services and equipment at their disposal, they work on events of all shapes and sizes from full-scale corporate conferences to small wedding parties. Both the volume and content of their testimonials are a tribute to the quality of the service they provide.

The Challenge

Stage Engage did not have the online presence of their competitors.

Despite being an industry leader in both technical capability and client service, Stage Engage did not have the online presence of their competitors. Although they appeared in Google's search results for key search terms on lower pages, their website was not receiving the volume of high-quality traffic they needed to grow the business. In addition, with the launch of a new Express Hire website, they needed to quickly attract new users to their DIY audio and visual equipment hire packages.

The Strategy

We focused on implementing a structure for their different service pages.

For the main website, we focused on implementing a structure for their different service pages which allowed us to optimise for specific search terms that were being used by potential clients. These search terms were identified in our keyword research, a process which takes data directly from Google and analyses leading online competitors. To drive traffic to the new website immediately, we simultaneously ran an Adwords campaign that targeted people within the business' catchment areas who were using Google to search for AV equipment hire.

The Results

+10

high-competition search terms on page one of Google

£0.53

average cost of targeted new users to the Express Hire site

Within three months, the website was up on page one of Google for a range of highly competitive key search terms. This put Stage Engage up amongst their top competitors. We also increased their online visibility for the new London base, which was aimed at attracting more corporate clients. For the Express Hire website, the Adwords campaign brought over 1,000 new users to the website in the first few months, all of whom were using very specific search terms relevant to the equipment packages on offer. Our focus now is on increasing the website's overall ranking and optimising it for additional services.

What would you like to do?