Making digital marketing work for your business requires a firm understanding of all the available data. Having a well-designed website or intriguing content is certainly fundamental, but it is what you do with the user or campaign performance data that really makes a difference. Many companies want to have in-house understanding or control over their digital marketing and training on this ensures that you can use all of this data effectively. We provide both packaged or bespoke training on all aspects of digital marketing including Google Analytics, social media management and Google Adwords. Some of our clients simply want to bring their marketing teams up-to-scratch on digital platforms and others want in-depth and tailored training sessions around their unique business goals and digital marketing strategy. These sessions can be done at your location or remotely depending on what you need!
Whether you have an in-house marketing team at your disposal, or simply want to keep costs down, our consultancy might be for you. This service is actually very broad as it can suit companies of any size at any stage of their growth. We’ve had projects where we’ve managed both in-house teams and third party agencies on complex, multi-channel campaigns. These large-scale projects require us to ensure that business objectives are being met and that everything is being measured and refined properly. We also have many smaller scale consultancy projects, particularly with start-ups or smaller companies who want to keep their digital marketing lean. For companies who are able to implement a lot of the digital marketing themselves, we can provide expert strategic guidance to ensure that they are on the right track from the start.
When email marketing is done properly, the results can be revolutionary for businesses. The days of blanket, spammy and boring mass-email-marketing are long gone. To make email marketing really work for your business it is all about communicating highly specific messages to the right audience. Consumers engage with emails which are tailored to things they are interested in and that offer some value to them. We work with our clients to filter, clean and target their mailing lists and then produce creative content that will engage their consumers. By setting up the right tracking, we can then use performance data to refine future campaigns that are better for the consumers and thus achieve a better return on investment. Email marketing is perhaps the most effective means of bringing interested users or existing consumers back onto your website and putting them back through the sales funnel.