Our approach was to split the campaign into three key segments; we targeted people already interested in the brand, people looking for information on competitor brands and cars and lastly, people searching online generally for sports cars and supercars. For each segment, we utilised different messaging to engage users and bring them onto our client’s website. A key objective was to raise the brand’s awareness in Germany as an automotive company, not just a motorsport brand whilst championing their reputation for high performance and manufacturing quality.
With a reputation for innovation and competition, this British automotive company produces some of the finest luxury sports cars on the market.
Motorsport and speed are in their very DNA. Their knowledge and experience of making cars go fast are applied to building some of the world’s best motorcars. We worked directly with global media specialists DCT8 who gave an overall directive, whilst we focused on the PPC element of the campaign.