The Client

Since late 90's this client has pioneered the use of organic and natural materials to create wonderfully comfortable beds & natural mattresses.

This company carefully source organic and natural materials, which are lovingly combined in their Devon workshop by their team of local craftspeople. All of this with sustainability at their core, from day one. We've been leading their organic search campaign for since the summer of 2022 with outstanding results.

The Challenge

With complete faith in the mattresses they produce our role was simple, to help this local company take on the big brands in mattress industry.

The main KPI's was to increase brand awareness and website traffic, you couple that with good site navigation, informative content and solid price-point and we knew sales would increase.

The Strategy

Our approach was to firstly ensure the core vitals on the website where all in place which is the foundation of all campaigns. Once we were confident in the website was fully optimised we produced an in-depth IA (information architecture) document which allowed us to identify the keyword and content gaps. Then our content team worked on making the existing content more targeted to the clients audience and produced additional content to fill in the gaps. All of which was designed to improve the UX (user experience) and promoting the quality of the clients products.

The results

574%

After 12 months daily clicks have increase by

178%

increase in monthly sales from

£2m

Last quarters sales from