The Client

ADPR are a Somerset-based PR agency who specialise in creating innovative campaigns through strategic storytelling and compelling content.

Their principles of professionalism, reliability and adaptability are reflected in their substantial portfolio and track record of successful campaigns for some of the world’s best-known brands.

The Challenge

With a revamped and redesigned website on the way, ADPR wanted to ensure that their content was structured and optimised for the key search terms relevant to their business.

As they cover a multitude of PR services, ranging from brand strategy and content creation to media buying and crisis comms, it was important their website had a clear plan for all this content.

The Strategy

Taking all of their key service areas into account, we conducted thorough keyword research in order to understand how users were searching online for PR agencies and the services available. We then evaluated each keyword and produced an on-site strategy which specified which pages would be optimised for which search terms. Working with ADPR, we produced compelling yet well-optimised copy. In addition, we reviewed all of the existing editorial content to make sure anything related to their services pointed to the appropriate service or pillar content page.

The Results

20

pages optimised for key search terms

84%

of organic traffic is new to ADPR

The implementation of an SEO strategy, prior to the new website going live, ensured an optimal launch with fresh and well-optimised content. With 20 pages dedicated to key search terms for the business, the website has seen an increase in organic traffic. Thanks to an increased search visibility to target audiences, the vast majority of this traffic is completely new to ADPR. We are continuing to work with the team to further raise the website’s authority and ability to rank for some more competitive search terms.

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