Taking all of their key service areas into account, we conducted thorough keyword research in order to understand how users were searching online for PR agencies and the services available. We then evaluated each keyword and produced an on-site strategy which specified which pages would be optimised for which search terms. Working with ADPR, we produced compelling yet well-optimised copy. In addition, we reviewed all of the existing editorial content to make sure anything related to their services pointed to the appropriate service or pillar content page.
ADPR are a Somerset-based PR agency who specialise in creating innovative campaigns through strategic storytelling and compelling content.
Their principles of professionalism, reliability and adaptability are reflected in their substantial portfolio and track record of successful campaigns for some of the world’s best-known brands.