The Client

Video content that inspires and motivates

Kingdom Creative are an independent video production company who commit themselves to ensuring each and every film exceeds their clients' expectations. Long-standing relationships with some of the world's top brands are a testament to the quality of their work.

The Challenge

Despite their wealth of outstanding video content, Kingdom Creative's website didn't have the search visibility to obtain new visitors. As the brand continued to grow, so too did the need to increase traffic to the website and attract potential clients from different sectors. In addition, as the video production industry is becoming ever-more competitive, Kingdom Creative needed to raise their brand awareness as a quality production company.

The Strategy

Their most valuable asset was a library of fantastic video content; our strategy aimed to distribute this between the website, YouTube and social media.

Initially, we produced an on-site strategy to optimise key landing pages for different industry search terms - this would allow them to gain search visibility within different sectors. Once this was done, we then focused on a distribution strategy for the video content, using content pillars and keyword rich text to increase the website's relevance to key search terms. A secondary outcome of this was earning valuable, high domain authority links back to the website.

The Results

73%

increase in traffic within 6 months

40%

increase in average time spent on the website

The website has seen a substantial increase in traffic from Google Search, particularly from people using highly relevant search terms to Kingdom Creative's services. An increased presence on YouTube, in combination with a digital PR campaign, has increased the website's domain authority and overall search visibility. Now, our focus is on achieving higher positions for the most competitive search terms and putting Kingdom Creative at the top when potential clients are searching online.

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